J1M5作为一个具有生命力的买手店品牌，主张发掘分享潮流前沿的时尚宗旨，渗透推动旅行，艺术及美好的生活方式。 万社设计以“行李箱”为概念，以其可自由移动的灵活性及买手店关于旅行的起源的历史结合，结合平面，动线，色彩及空间体验等方面推理出理性逻辑与艺术感性结合的独特表现方式。 符合买手店的定义，多个行李箱寓意多品牌的组合，多个箱体生成空间自身独特的结构语言, 空间结构能如行李箱一般灵活运动、随时改变空间布局是整个设计的核心目的。 一个可随时更换空间结构，时而全是柱子时而空空如也的空间，打破所有店铺特别是零售业态空间的想象，以结合实际功能需求且颠覆性的方式造就极具个性态度及贴合设计概念独一无二的J1M5。 带有结构美学以及序列有致的天花下隐藏着复杂的各类系统，如灯光照明，消防系统，空调系统及柜体移动轨道于一体，实现高难度的多统归一。 万社提取业态本质，转换设计视角与思维，打破以往传统的单一陈列的思维模式，提出一种品牌店未来发展的可能性，以全新的视角和设计手法为买手店品牌提供本质的革新与空间的独有的品牌标示性，结合空间美学、结构、功能、个性为一体，全面革新零售店以往单纯模式，形成可多变的空间结构体系。
J1M5 is a boutique brand, with a mission of discovering, sharing cutting-edge fashion trends and permeating tourism, art and lifestyles. Various Associates conceived J1M5 boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry. The design well fits into the definition of multi-brand boutique. Multiple suitcases imply the combination of various brands, and form distinctive structural languages in the space. The main goal was to create a spatial construction that's as movable and flexible as suitcase, so that the overall layout can be adjusted at any time. This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches. The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole. For this project, Various Associates extracted the essence of the business format, shifted design perspectives, and broke the conventional merely-display-oriented thinking mode. The team proposed a new possibility for future brand stores, whilst adopting new perspectives and design approaches to bring substantive innovation to the boutique brand and endow the space with unique brand identity. Through integrating spatial aesthetics, structures, functionality and personality, Various Associates thoroughly transformed the singular display mode of retail stores, and created a changeable spatial structural system.