Tomorrow sunshine 明日晴
这是温州一家经营了十几年的传统咖啡品牌,随着时代的不断焕新与品牌的发展,对品牌形象的升级产生更多诉求,新的快闪店铺应运而生。
空间仅为25㎡的小店铺,造价不到十万,相对于传统咖啡馆为休闲而设的优雅空间不同,这间店铺更像是品牌对外展示的一个小小窗口,结构依形式而生,转而形成零散的落座。空间将主题凝聚于咖啡本身,路过的行人被醇香的咖啡气息捕获,转而驻足欣赏冲制咖啡的过程,是此间的设计的意义。
镜面不锈钢扩大空间视觉宽度,同时,金属与木质的碰撞带来硬与软的完美接洽,空间被赋予生动的,多向的感知,可以是时尚的,活泼的,冷酷的,也可以是柔和的,轻松的,自然而然的。
沿用品牌第一间店铺的蓝黄配色,除了考虑前卫的冲击力色彩对年轻化的打造之外,更是应对老顾客的“熟悉感”表达,用最直接的色彩唤起回归感,这是属于空间与客人之间互动的秘密。
自门头四个“钟表”的意象入题,处处重复的元素在不断回应主题。四十一刻,暗含“给自己一个放松时间”的意蕴表达,耦合着空间“短暂驻足”的理念。
空间随结构分割,形成内外两进空间,通过活动门窗作为隔断,外部向外延展,视线归于马路间的奔涌不息的车流,内部强调静谧专注,将注意力引回咖啡本身的味觉体验。
空间内退之后,在外部用框架的形式演化就座形式,结构之间,相互穿插衔接,如榫卯结构般交错相生。人于外部就座,车水马龙,尽数眼前,也可以看到行道树,随风飘散落叶,一地的黄绿交织层叠,咖啡雾气氤氲,在这片刻里,你可以慢慢地欣赏这个繁华而热闹的世界。
沿结构落座,餐托盘被设置成嵌入木结构的金属框架,在座位不足的情况下,亦可以通过活动座椅的形式存在于空间中,在相对较小的空间中,布置尽量灵活的就座形式,强调对功能性的考量。
This is a traditional coffee brand in Wenzhou that has been operating for more than ten years. With the continuous renewal of The Times and the development of the brand, there are more demands for the upgrading of the brand image, and a new flash mob shop arises at the historic moment.
A small shop with only 25 ㎡ space, and the cost is less than 100,000 yuan. Different from the elegant space set up by traditional cafes for leisure, this shop is more like a small window for the brand to display. The structure is born according to the form, and it forms scattered seats. The space condenses the theme in the coffee itself, and the passers-by are captured by the mellow coffee atmosphere, and instead stop to appreciate the process of making the coffee, which is the significance of the design here.
Mirror stainless steel expands the visual width of the space, and at the same time, the collision of metal and wood brings hard and soft perfect contact, and the space is endowed with vivid, multi-directional perception, which can be fashionable, lively, cold, but also can be downy, relaxed, and natural.
The blue and yellow color matching of the first store of the brand follows, in addition to considering the avant-garde impact color to create the younger, but also deals with the "familiar sense" expression of the old customers, and arouses the sense of return with the most direct color, which is the secret of the interaction between the space and the guests.
From the image of four "clocks" into the door, the repeated elements are constantly responding to the theme. Forty moments, implying the implication of "give yourself a time to relax", is coupled with the concept of "space" short stop ".
The space is divided with the structure, forming both internal and external space. Through the active doors and Windows, the outside extends outward, and the sight is attributed to the endless traffic flow between the road. The interior emphasizes quiet and concentration, drawing attention back to the taste experience of coffee itself.
After the retreat of the space, the outside seating form evolves in the form of the frame, and the structures are interspersed and connected with each other, like the mortise and tenon structure. People sit outside, heavy traffic, all in front of you, you can also see the street trees, falling leaves in the wind, the yellow and green interwoven layer, coffee fog is dense, in this moment, you can slowly enjoy this bustling and lively world.
Seat along the structure, the meal tray is set into a metal frame embedded in the wood structure. In the case of insufficient seats, it can also exist in the space in the form of active seats. In a relatively small space, the seating form is arranged as flexible as possible, emphasizing the consideration of functionality.
