“创造力是无限的想象和有限的技巧之间的相互作用。”奥斯卡·王尔德的这句话体现了我们最新项目的精髓——尼康广州直营店的设计，我们相信创造力是释放任何空间潜力的关键。作为拥有高品质相机美誉的百年品牌，尼康专注于不断创新。在2021上海尼康直营店的成功后，尼康计划进一步与它忠实的客户建立联系。所以本案目标是创造一个具有视觉引力的空间，去承托创意交汇所迸发的活力及能量。 本案场地位于广州市天河区正佳广场3楼的一个角落，原始平面为不规则扇形，并带有一个长廊。 从设计的角度而言，我们面临的挑战是要把之前上海三层楼的所有功能（即：大厅，产品展示区域以及公共活动区域）整合到一个面积较小，场地中央有一根立柱的单层场地中。芝作室并没有让原来的结构“消失”掉，而是把它看作一个新机遇，并顺势将其变成体验式产品展示Touch-n-Try区域的空间焦点。
‘Creativity is the art of balancing the infinite and the finite.’ This quote from Oscar Wilde perfectly captures the essence of our latest project – Nikon’s flagship store in Guangzhou. We believe that creativity is the key to release the potential of any space. As a centennial brand with solid reputation of high-quality cameras, Nikon mostly focused on innovation and product development. After the successful reception of Shanghai Flagship, Nikon decided to continue the momentum and connect to its customers in the south of China. It is our goal to create an inviting environment that engages the photographic community and activates exchange of ideas. On the 3F of the Grandview Mall, the irregular fan-shaped site sits at the corner with an elongated extension. The design challenge is to fit all the programs in the previous 3-storey Shanghai location, namely: gallery hall, product display and event area, into a single floor plan with smaller area and comes with a central column right at the front. Instead of making it ‘disappear‘, Lukstudio sees the original structure as an opportunity, turning it into an anchor of the touch-n-try product display area.