水的恬淡内敛，蕴含着东方美学与智慧的深邃。它带着静默的姿态，流淌着空间，传递着东方之美，高雅而美丽，晶莹而温润，如水般的雅致贯穿于中国式优雅的步调，缓缓融入蜀地，绽放在春熙路，启动江南与成都的对话。 这个空间分为上下两层，占地近600平方米，拥有巨大而明亮的落地窗，宁静和莹润的质感弥漫其中。大块落地玻璃的外立面散发着东方人钟爱的透明感，以开放的姿态欢迎来自八方的宾客。 设计之初，融合了EP YAYING雅莹深远的东方美学，我们以“做水不见水”的理念，巧妙地将空间与时尚融为一体。当您踏入店内，方能真正领悟“没有一个地方真正用到水，却给人以悠长的想象与体味”的境界。 在我眼中，EP YAYING雅莹代表了莹润而柔韧的美，与我所理解的永恒流动的水相似。因此，整个店铺如同无形的水流，精准地呈现了女性之美和东方之韵。走进明亮宽敞的一楼，弧形空间自由流动，展示着时尚运动系列服饰、鞋履、包包和饰品。然而，仔细观察，您会发现墙面并没有实际的分隔，流动的概念使整个空间仿佛水流一般。楼梯处的圆弧形设计宛如艺术品，又似急流，将一楼与二楼巧妙连接。跨越这个“急流”，来到二楼的“静水”，您会感受到一种独特的节奏。在二楼，一切更加简洁明了，展示品牌的日常与职场优雅系列服饰以及高级定制礼服等。试衣间的设计也别具匠心，非常规地设置在中央，如同一块“石头”矗立在宁静之水，呼应了“静水”的设计理念，创造出更加幽静的氛围。这种“动静结合”的设计理念与EP YAYING雅莹“动静皆宜”的理念相契合。 橱窗中展示的竹编花艺术装置“竹雅莹花”也吸引眼球，这是EP YAYING雅莹邀请成都花卉装置艺术家二十一及其团队制作的特别作品。设计充满心思，融合了当地文化与品牌文化，选用了西南地区特有的慈竹，结合四川非遗“道明竹编”传统工艺，手工打造出EP YAYING雅莹品牌元素——牡丹。轻盈而优雅，呼应了EP YAYING雅莹一贯的优雅和莹润，以及对自然生命力的尊重。
The serene and understated quality of water embodies the profound aesthetics and wisdom of the East. It flows through space with a silent grace, conveying the beauty of the East - elegant and graceful, clear and gentle. This aquatic elegance permeates the rhythm of Chinese-style elegance, gracefully merging into Sichuan, blossoming on Chunxi Road, and initiating a dialogue between the Jiangnan region and Chengdu. This space is divided into two levels, covering nearly 600 square meters, adorned with vast and bright floor-to-ceiling windows, exuding tranquility and a crystalline texture. The large glass facade radiates the transparency cherished by the East, welcoming guests from all directions with an open embrace. In the design process, we integrated EP YAYING's profound Eastern aesthetics, adopting the concept of "creating water without the actual presence of water" to seamlessly blend space and fashion. It is only when you step inside that you truly grasp the concept of "a place where water is not really used, yet it evokes a profound sense of imagination and appreciation." In my eyes, EP YAYING represents a beauty that is both lustrous and flexible, akin to the eternal flow of water as I perceive it. Therefore, the entire store functions like an invisible stream, accurately presenting the beauty of women and the charm of the East. As you enter the bright and spacious ground floor, the curved space flows freely, showcasing the fashion sportswear collection, footwear, bags, and accessories. However, upon closer inspection, you'll notice that there are no physical partitions on the walls, giving the impression of fluidity throughout the space. The curved design of the staircase resembles both artwork and a rushing stream, cleverly connecting the first and second floors. Crossing this "rapid," you arrive at the "still water" of the second floor, where you'll sense a unique rhythm. Here, everything is more minimal and clear, displaying the brand's everyday and workplace elegant fashion, as well as high-end custom-made gowns, among others. The unconventional placement of the fitting rooms in the center of the space, like a "stone" standing in tranquil water, aligns with the design philosophy of "still water," creating a more serene atmosphere. This "fusion of movement and stillness" design concept aligns with EP YAYING's philosophy of "suitable for both active and quiet occasions." The bamboo woven floral art installation "Bamboo Yaying Flower" displayed in the storefront also catches the eye. This special piece was created by Chengdu floral installation artist Twenty-One and their team, commissioned by EP YAYING. The design is thoughtful, combining local culture with brand culture, using the unique Ci bamboo from the Southwest region and incorporating traditional Sichuan intangible cultural heritage "Dao Ming bamboo weaving" craftsmanship to handcraft EP YAYING's brand element - the peony. It is delicate and graceful, echoing EP YAYING's consistent elegance and luminosity, as well as respect for the vitality of nature.