在冰冷严苛的城市里打造一处柔软治愈之所，让步履匆匆的都市白领步入其间，褪去假面与铠甲，回归身体最本真柔软的状态。禾缦肌研美学中心位于福建漳州，熊猫NANA对其进行了整体的品牌升级打造，呈现了更加柔软通透而具有生命力的品牌视觉和美学空间。 正如奥地利设计师荷尔格·卢比奇所说“柔软是美学的一种表现形式，它可以让我们的生活更加美好。”熊猫NANA从“柔软的身体”中汲取灵感，将“柔软”转译在空间之中。 有机的可塑性 柔软，让身体有了更多的可塑性。这种可塑性让身体呈现出不同的姿势，以温柔的方式应对不同的环境。禾缦肌研美学中心，柔软从空间的外立面开始被感知。 不同于其他大开大合的商业空间，这是一个几乎密不透风的空间外立面，大面积米白色肌理石贴面覆盖着整面墙，以金色的金属洞口为圆点的墙面上的的圆弧线，在增加外立面层次丰富度的同时，以一种更加柔和的方式指引着人们进入空间探寻。 步入空间内部，难以看见棱角分明的空间体块，富有精美视觉体验的曲线感充斥着人们的视野，圆润的洞口如气泡一般，有机地衔接着不同的空间。 灵活地联接 双手交织，合二为一。柔软的手不仅在物理上灵活地联接，还在精神上连接着人与人的心灵，让人感到宁静和安定。 空间中央的“标志物”以一种明确的存在，由上至下贯穿空间两层。这种由上至下的联通性让原本封闭的空间，形成共享的空间序列，让人们对周围的空间感到更加亲近、放松。 和纸视觉感受上给人以柔和的质感，微黄的光亮透过和纸传递出温和、松弛的情绪。 顺着内嵌扶手的光亮走到空间二层，二层并非封闭孤立的空间，更像是衔接不同空间的廊道。站在二层廊道可与一层空间许多角度对望，感受独立与亲密的空间关系。 柔软，一种有机的生命力 柔软并非懦弱，而是一种有机的生命力。富有弹力的可塑性，开放的连通性使柔软胜过死板的坚硬和秩序感，迸发出强有力、伟大的力量。激发了人们对变化的渴望，对美感和创新的追求。 正如耳熟能详的建筑家Frank Owen Gehry所言："曲线并不意味着缺乏力量和决心，而是意味着力量和决心的惊人展示。” 在禾缦肌研美学中心，熊猫NANA无意复刻自然中的优美，而是期待以一种有机、自然的设计语言勾勒出禾缦品牌的表达“点亮肌肤时刻”，帮人们找到心灵的憩息之所，唤醒美好自己的芳香疗法疗愈空间。 如同空间的自然过渡，在灯光设计方面，熊猫NANA没有粗暴直接地点亮空间某一处，而是以一种内敛的无主灯方式指引着人们的视觉，以线替点，让灯光作为更整体的形式描绘空间的曼妙身姿。 二维的视觉转换 基于品牌特性和三维空间的打造，在品牌VI的设计上，熊猫NANA将“点亮肌肤时刻”的品牌表达与三维空间中的柔软语言相结合，从而进行二维的平面视觉转换。 “Hoormen”采用有衬线字体，细而精致的曲线或直线，给字母带来了一种经典而优雅的艺术观感，正如三维空间中的光线成为空间中不可或缺的点缀。在中文的字体设计中，遵循着同样的设计原则。 无论是二维的平面设计，还是三维的空间设计，都是“禾缦”品牌的视觉表达。熊猫NANA将无形的品牌特性以一种艺术化的设计语言来进行品牌叙事，助力“禾缦”打造更好的品牌形象，呈现更好的品牌价值。更具辨识度的品牌，更容易赢得商业瞩目与转换。
Hoormem Muscle Research Aesthetics Center，located in Zhangzhou, Fujian, with the aim of creating a soft and healing place in the cold and harsh city. It warmly welcomes white-collar workers to step in, put masks and armors down, and back to body. CUN PANDA remodel the whole brand vision, presenting an aesthetic space that is softer, more transparent, and full of vitality. Inspired by the concept of "the softness of the body" introduced by Austrian designer and architect Horst Rittel who once said, "Softness, as an expression of aesthetic, has the power to improve our life." NANA translates this idea into its spatial design. Plasticity can be organic Softness enhances the flexibility of the body, which enables us to deal with different environments in a gentle way by presenting different postures. At the Hoormem Muscle Research Aesthetics Center, softness is perceived from the exterior facade of the space. The airtight exterior facade differs Hoormem from other commercial spaces. The entire wall is covered with large areas of milky white textured marble veneer, with arched lines on the wall that serve as golden metal opening, which not only enhances the richness of the facade but also serves as a gentle guide, inviting people to explore the space. Stepping inside, distinct angular block is almost invisible, on the other hand, your eyes are feast with delightful display of delicate curves. The opening, round and smooth, resemble bubbles, organically connect various areas of the space. Connection can be flexible The gentle sense of hand clasping connect hearts and mind physically and spiritually, bringing a sense of tranquility and serenity. The central "symbol", a clear presence, vertically spanning across the two levels of the space. This top-to-bottom connectivity creates a shared spatial sequence within the originally enclosed space, making people feel closer and more relaxed in surroundings. The yellowish glow permeates through washi paper offers a soft visual experience and conveys a gentle and relaxed ambiance. Second level showed by itself by following the illuminated handrail. The second level is not an enclosed and isolated area but rather a corridor that connects different spaces. Standing on the corridor, one can gaze the spaces on the first level from various angles, experiencing a sense of both independence and intimacy in the spatial relationship. Life force can be soft and organic. Softness didn’t mean weakness; rather, it’s a kind of life force featured with organic. With its flexibility and connectivity, softness triumphs over rigid hardness and sense of order, unleashing power and magnificent force. It ignites a desire for change and fuels the pursuit of beauty and innovation. As the renowned architect Frank Owen Gehry said, "Curves are not lack of strength or determination, but a stunning display of strength and determination." NANA is looking forward to outline the brand slogan“lighten the moment for skin”with the design language of organic and natural rather than copy the natural beauty. Creating a therapeutic space with aroma that helps people awake inner peace and beauty. In terms of lighting design, Panda NANA employs the same transition as in space. Instead of directly illuminating specific areas, the lighting gently guides people's vision through a restrained use of ambient lighting. Lines have replaced focal points, thus, the contours of the space is outlined by the overall lighting. Two-dimensional visual transformation Brand's visual identity is based on the brand attribute and the creation of a three-dimensional space. Panda NANA integrates "lighten the moment for skin" with the language of softness in the three-dimensional space, thus result in a successful two-dimensional visual transformation. "Hoormem" adopts serif with delicate curves or straight lines, giving letters an artistic sense of classic and elegant. Just as light serves as an essential embellishment in the three-dimensional space, the design of Chinese character also follows the same principle. Both two-dimensional graphic design and three-dimensional spatial design serve as visual expressions of Hoormem. Panda NANA employs an artistic design language to narrate the intangible brand attributes, thus assisting Hoormem in presenting a stronger brand image and delivering greater brand value. A more recognizable brand is more likely to capture commercial attention and drive conversion.