KEW3101
KEW3101
  • 城市 : 广东深圳   City : Shenzhen, Guangdong
  • 面积 : 80平方米   Area : 80㎡
  • 完成日期 : 2022-10-31    Completion Date : 2022-10-31
  • 设计师 : 王盛   Designer : Wang Sheng
  • 摄影 : 张超   Photographer : Zhang Chao
  • 事务所官方工作室名称 : Informal异规设计   Official Name : Informal Design
  • 官网/公众号 : https://informaldesign.cn/
KEW3101  KEW3101
KEW3101是一家日咖夜酒的主题店,位于深圳的繁华的都市社区,它隐秘于OCT PARK商场的内庭广场,通过设计出自然舒适的空间感,营造明暗交织的专属隐私氛围,与繁华街区形成对比。基于强调自然美学与科技研发的品牌调性,整体空间在环境中依地而生,以灵活开放的姿态介入到年轻消费者的社交生活。通过白天与夜晚的氛围切换,创造出一个持续长久的社交场所。
Hidden in the courtyard square of OCT PARK shopping mall at a busy urban community in Shenzhen, KEW3101 is standing as a store themed on coffee by day and wine by night. By designing a natural and comfortable sense of space, designers of this store create an exclusive privacy atmosphere intertwined with light and dark in contrast to bustling streets. Based on the brand tone emphasizing natural aesthetics and scientific and technological research and development, the holistic space is erected in the environment on the ground and gets involved into the social life of young consumers in a flexible and open manner. Such an atmosphere switch between day and night creates a long-lasting social venue.