STARRYE Boutique STARRYE服装店
STARRYE,意为星光闪耀的形象,星辰,照亮,闪烁,永恒的,是探索理想主义与独特个性的品牌表达。如同星辰喻示一个美丽的夜晚,STARRYE,是时间之歌,是静谧飞行、穿透夜晚的力量。
项目为服装品牌STARRYE位于杭州城西的社区门店。基于时间的构想,ofD以光作为建筑的材料,塑造了一个充满生物性的建筑形象,以具有吸引力的语言带来时尚形象与社区属性两个层面连接的可能性。
原建筑为一座两层的老房子,柱体结构混乱,从场地的限制衍生空间的规划——一个个具有独特语义的不同单元,错落生成,产生辩证的叙事,探索多元衍变的品牌价值理念,以“园”的体验集合艺术体验/陈列销售/试衣间/休闲阳台等不同功能区域,带来游移的体验。
时间作为潜在的空间语言,过去与未来,产生对比的空间。由先锋、实验、未来的一层空间,通过复古的楼梯扶手作为潜在的空间状态切换的媒介,过渡至二层复古、自然、多义的空间叙事。
星光、闪烁,作为品牌的符号,也作空间的语汇,一种随机性与动态编码的现代性,映射空间的序列。通过影像、声音与闪烁的视觉符号,在动态的关联中构建多维的感官场域,ofD在艺术体验与商业空间之间建立新的、深层的逻辑关系,空间与感官,微妙联结,一种时间的感应,允诺着空间与品牌的记忆。
STARRYE, the name of the brand means shining image of starlight. The eternity of the starry star is the way for brand to express themselves and explore idealism. Just as stars symbolize a beautiful night, STARRYE is the song of time, the power of serene flight that pierces through the night.
This clothing store designed by One Fine Day Studio & Partners(referred to as ofD) is the brand image store of Starry, which is located in the west of Hangzhou. Based on the concept of time, ofD employs light as a material to shape an architectural image that is vibrant and captivating. This approach breathes life into the building, allowing for the seamless integration of fashion identity and the essence of the surrounding community.
The original building is a two-story old house with a chaotic column structure. The spatial planning is derived from the constraints of the site, resulting in the creation of different units with unique semantic meanings. These scattered units shape the space, giving rise to a dialectical narrative approach, exploring a concept of multidimensional evolution that fits the value of the brand. The experience is curated through various functional areas such as art exhibitions, retail displays, fitting rooms, and leisure balconies, all within the context of a "garden".
Time serves as an underlying spatial language, juxtaposing the past and the future to create a contrasting space. The first floor represents the avant-garde, experimental, and futuristic elements, while a vintage staircase railing acts as a mediator for transitioning between different spatial states. This leads to the second floor, characterized by a retro, natural, and multifaceted narrative factor.
The twinkling starlight represents the modernity of randomness and dynamic encoding. It serves not only as a symbol of the brand but also as a language that maps the order of space. Images, sounds, and the visual symbols of flickering construct a multidimensional sensory realm through dynamic associations. ofD establishes a new and profound logical relationship between artistic experience and commercial space, delicately connecting space and senses, The perception of time invoked by the connection creates a profound memory of space and the brand.
