Pierre Marcolini flagship store
Pierre Marcolini 旗舰店
  • 城市 : 上海   City : Shanghai
  • 面积 : 100平方   Area : 100m2
  • 完成日期 : 2024-01-21    Completion Date : 2024-01-21
  • 设计师 : Edoardo Nieri
  • 摄影 : 施沁   Photographer : Edward Shi
  • 事务所官方工作室名称 : 筑甸(上海)建筑设计有限公司   Official Name : Atelier Meadow
  • 官网/公众号 : 网站: https://www.ateliermeadow.com/ | 公众号: Atelier Meadow design    Website/Official Accounts : website: https://www.ateliermeadow.com/ | wechat official account: Atelier Meadow design
Pierre Marcolini flagship store  Pierre Marcolini 旗舰店
Atelier Meadow为位于上海港汇66的Pierre Marcolini旗舰店创作的设计,巧妙地将巧克力艺术与建筑材料工艺融合。自2024年1月竣工以来,该店迅速成为设计界的瞩目焦点,并在社交平台上获得了近50,000次点击浏览,吸引了众多巧克力爱好者和设计专业人士的关注。 本设计汲取了Pierre Marcolini的“从Bean to bar”理念,将巧克力制作过程的每个阶段转化为空间中的触觉与感官体验。Atelier Meadow通过运用生灰泥、石灰华、抹灰和铜等多种材料,巧妙地呈现了巧克力制作的不同层次。 面对店铺狭长的矩形布局,Atelier Meadow将这一挑战转化为设计创新的机会。通过引入曲线和拱形墙面,设计赋予了空间有节奏的流动感,优化了访客的导向体验。这一设计策略不仅为店铺注入了动感与生机,也提升了整体空间的互动性。 最为引人注目的是创新抹灰技术打造的纹理墙面,这些纹理仿佛巧克力的复杂图案,使墙面成为动态艺术画布,映射出Marcolini作品的工艺质感。这种设计方法不仅增强了空间的味觉感官体验,也在视觉上创造了令人震撼的效果。 店铺的细节设计展示了对巧克力制作工具的微妙致敬,反射铜饰面与多样化的哑光抹灰纹理形成了精致的对比,营造出一个富有层次和谐的氛围。 Atelier Meadow通过对材料的精准选用和细致应用,显著提升了空间的味觉感官体验。纹理与空间元素的深思熟虑融合,使访客能够深度沉浸于设计所传达的品牌精髓之中,打造出一个与Pierre Marcolini品牌完美契合的沉浸式体验。 项目的设计管理由境秋(上海)建筑设计工程有限公司负责,总承包由浙江佰诚千店装饰工程有限公司提供,照明顾问服务则由上海灿珂光电科技有限公司提供支持。
Atelier Meadow’s design for the Pierre Marcolini flagship store in Shanghai’s Grand Gateway 66 masterfully blends chocolate artistry with material craftsmanship. Completed in January 2024 the store has quickly become a focal point in the design community and has received nearly 50,000 views on social platforms, attracting the attention of many chocolate lovers and design professionals. The design draws inspiration from Pierre Marcolini’s "from bean to bar" philosophy, translating the chocolate-making process into a tactile and sensory experience. Atelier Meadow achieved this by incorporating a variety of materials—raw plaster, travertine, stucco, and copper—each symbolizing different stages of chocolate refinement. The store’s narrow, rectangular layout posed a challenge that Atelier Meadow turned into an opportunity for innovation. Curved and arched walls introduce a rhythmic flow, guiding visitors through the space and enhancing the overall experience. This design solution imbues the store with vitality and a sense of movement. A standout feature is the textured wall surfaces created through innovative plaster techniques. These textures emulate the intricate pattern of chocolate, transforming the walls into dynamic chocolate canvases that reflect the artisanal quality of Pierre Marcolini’s creations. This approach not only enhances sensory engagement but also creates a visually stimulating environment. Attention to detail is evident throughout the store, with elements inspired by chocolate-making tools subtly integrated into the design. The contrast between reflective copper finishes and varied matte plaster textures creates a sophisticated, harmonious atmosphere. Atelier Meadow’s meticulous design, reflected in the careful selection and application of materials, elevates the sensory experience. The thoughtful integration of textures and spatial elements invites visitors to engage deeply with their surroundings, creating a rich, immersive experience that resonates with the essence of the Pierre Marcolini brand. This project also involved contributions for the design management by Topin Design, for the General Contractor by Bazon Architectural Decoration Engineering, and for the lighting Consultant by Shanghai Canke Optoelectronics Technology.