FOODBOWL Shanghai Century Link Mall Branch 超级碗上海世纪汇店
经过两年的设计服务,我们终于迎来了轻食品牌超级碗FOODBOWL在上海的首家旗舰店——期望摆脱传统连锁形象,展现独立个性的门店。
该旗舰店坐落于上海浦东世纪汇广场的地下一层,位置较为隐蔽。鉴于此,我们在设计上考虑更为突出的风格,以增强其识别度。轻食是现代都市青年追求健康生活方式的重要组成部分,同时也是他们短暂逃离工作压力的能量补给站,我们将“能量站”作为设计的核心主题。通过将打餐吧台设计成金属色的方盒,创造出一个固定的视觉锚点,同时让空间氛围能够根据所在城市特色或品牌特定主题进行独特设计。既满足了连锁品牌对视觉记忆的需求,也实现了基于模块化的标准设计。
店铺中有两根直径超过1.2m的巨大结构柱和一个2.6*1.4m的商场主管井,将原本完整的空间边缘节奏打碎。我们放弃了常规正向空间的设计方式,转而采用负向空间的设计手法,在余下的负空间中寻找可能性。基于现场情况,我们将场景设定为“山谷”,使用多维曲面造型,既处理了粗重的建筑结构,又塑造了完整的场景空间,并在顶面增加局部镜面吊顶,让空间高度变化更加丰富,以更强的体验感增援空间气氛。
After two years of design work, we are proud to unveil the first flagship store of the light meal brand FOODBOWL in Shanghai, aimed at breaking away from the traditional chain store image and showcasing a unique and independent identity.
Located on the lower ground floor of Century Link Mall in Pudong, Shanghai, the store is somewhat hidden. To address this, we opted for a more striking design to enhance its visibility. Light meals have become an essential part of the modern urban youth's pursuit of a healthy lifestyle, as well as their source of quick energy to momentarily escape work stress. We embraced the concept of an "energy station" as the core design theme. By shaping the serving counter as a metallic cube, we created a fixed visual anchor, while allowing the rest of the store's ambiance to adapt to the unique characteristics of the city or specific brand themes. This approach satisfies the brand's need for visual consistency while offering a modular design standard.
The store features two massive structural columns, each over 1.2 meters in diameter, and a large 2.6 x 1.4-meter utility shaft from the mall, disrupting the otherwise cohesive spatial rhythm. Instead of following conventional positive-space design, we adopted a negative-space approach, seeking possibilities in the remaining spaces. In response to the site conditions, we envisioned the setting as a "valley," utilizing multidimensional curved surfaces to both address the bulky architectural structures and shape a coherent spatial environment. Additionally, mirrored ceiling elements were introduced to add depth and create a richer, more dynamic experience within the space.
