BIBU Pet Store
bibu宠物店
  • 城市 : 广州   City : Guangzhou
  • 面积 : 630m²
  • 完成日期 : 2021-11-30    Completion Date : 2021-11-30
  • 设计师 : 李俊鹏   Designer : Jump Lee
  • 摄影 : yuuuunstudio
  • 事务所官方工作室名称 : 今朝风日好   Official Name : One Fine Day Studio & Partners
  • 官网/公众号 : http://www.ofdsp.com
BIBU Pet Store  bibu宠物店
地处商业、生活、时尚文化地标建筑林立的广州CBD珠江新城之中,bibu是一家极具个性与视觉吸引力的精品宠物店。今朝风日好(One Fine Day Studio & Partners,以下简称ofD)为其打造了复古新颖的店面形象,以及具有丰富故事性与美学享受的沉浸式消费空间。 品牌方希望场地能涵盖用品销售、美容、酒店和诊所等全方位的宠物服务需求,ofD由此构想将bibu类比为一座多功能的“太空方舟”,在其两层结构和六百平方容积之内,根据区间所需的空间与私密性差异,由下至上划分出零售区、护理区以及宠物医院区域,并内置了兼为入口的咖啡厅Doppio,以满足顾客等候休憩与日常社交需求。功能构架之上,ofD更意图为顾客打造了一场穿梭于多时空的漫游体验,将致敬科幻经典《2001太空漫游》的视觉元素、具有太空时代风格和象征性的建筑语言以及重现复古未来主义美学观感的风格写照相结合,多重色调与细节配置跟随空间变动而调整,共同构造场所内流动的剧场感。 突破以往宠物店设计囿于功能主义的陈规,ofD提供了一种超前的设计视角去建构宠物空间。创意性引入“太空时代”为母题,以怀旧又实验性的风格表达诠释空间,既是出于对宠物市场消费人群偏好的深刻洞察,也包含了ofD对于后疫情时期与当下问题的思考回应,希望空间体验能穿越当下的时空范畴,回溯过去并展望未来。 ofD期望这次对于bibu项目的尝试能将秉持的空间叙事理念引入到新兴产业的空间设计之中,并成为一处为设计行业提供新思路的范例。ofD再次将体验感置于设计中心位,以故事性空间为bibu宠物店增添品牌价值,以停驻的时空呈现永恒之美,达成顾客与场所交互对话的可能。
Situated in Guangzhou CBD Zhujiang New Town, a celebrated community gathering commercial, living, fashion and cultural landmarks, BIBU is a visually appealing pet boutique with a strong sense of character. One Fine Day Studio & Partners(refer to as ofD) was tasked to draw its retro yet novel store image and create an immersive consumption space with rich storytelling and aesthetical joy. The brief called for a full-equipped pet service centre encompassing from pet food and supplies retail, boarding and caring, training to vet clinic. Accordingly, ofD conceived BIBU as a multifunctional “space ark”, and carefully divided the two-storey structure and 600-square-meter venue into multiple zones as specified by their different request in space and privacy, arranging the inviting ground floor for retail, upper mezzanine area for caring and the whole second floor space for veterinary. Meanwhile, café DOPPIO——featured as an eye-catching entrance——is slotted in to cater for customers’ waiting time and provide a platform for social. Beyond functional structure planning, ofD intended to unfold a multiple time and space odyssey for guests, merging together visual elements with a nod to sci-fi classic “2001: A Space Odyssey”, Space-Age-worthy and symbolic architectural language and sensory re-imaginations of Retrofuturism aesthetic. Layered hues and accessorised details, varying in accordance to space settings, imbued BIBU in a dynamic theatrical atmosphere.