Super Seed Hangzhou Store
超级种子杭州店
  • 城市 : 杭州   City : Hangzhou
  • 面积 : 312 m²
  • 完成日期 : 2022-06-26    Completion Date : 2022-06-26
  • 设计师 : 邓野,邹德静,郑宇,詹迪    Designer : Deng Ye, Zou Dejing, Zheng Yu, Zhan Di
  • 摄影 : SFAP
  • 事务所官方工作室名称 : F.O.G. 建筑事务所   Official Name : F.O.G. Architecture
  • 官网/公众号 : http://www.fogarchitecture.com
Super Seed Hangzhou Store  超级种子杭州店
“超级种子SUPER SEED”落地杭州嘉里中心内。“科技感”、“能量”和“反定义”是超级种子杭州店成为新地标空间所需要满足的条件。 我们通过彻底改变展陈方式,将新店打造成侧重体验、主动移变、具备“超级能量”的“种子实验舱”。展陈系统由垂直升降的半透明磨砂亚克力方盒组成。规整排列的方盒在起落间不断更新空间秩序,当封存植物能量的方块陆续重组,观察者与产品若即若离,感官捕捉到隐匿于变化中的持久生长力。 从展陈系统所使用的亚克力、发光底板,到乳白肌理漆墙面、玻璃砖地面,白色元素贯穿整个主展区,利用反射使照明效果加倍透亮,再次确立了这间“实验舱”冷静、克制的“科研”调性,随之将色彩的权利归还产品,让它们成为主角。 体验区背景是一面植物墙,采用磨砂玻璃作为可视界面材料,后方错落有致的植物装置若隐若现。VIP体验室作为相对私密的缓冲空间是整个店铺的柔软一角。亮度和色温可调节的发光软膜墙,乳白色烤漆板展柜,天花上自然垂坠的软布,渲染出异于主展厅而又和谐的松弛之感。 我们穿插使用多种静、动态展陈方式,利用照明设计、空间划分、几何线条和材料性逐层搭建有能量、有温度的前卫科技感。
The Super Seed store located at Kerry Center, Hangzhou. "Sense of technology", "energy" and "anti-definition" are the requirements that Super Seed Hangzhou store needs to meet to become a new landmark. We aim to build a "seed experimental cabin", which is focusing on experience, variations, and "super energy", through completely changing the way of exhibition. The exhibition system consists of matte acrylic square boxes that rise and fall vertically. The spatial order is upgraded by regularly arranged square boxes continuously. White elements run through the entire main exhibition area, the acrylic and luminous floor, the white wall, and the glass brick floor. The reflections make the space more translucent and establish a calm feeling of this "experimental cabin". Naturally, the products as the only color in this space became the focus. There is a plant wall at the experience area, seen through the frosted glass, the scattered plant installations at the rear are partly hidden and partly visible. VIP room as a private buffer space is the most soft corner of the entire space. The luminous soft film wall with adjustable brightness and color temperature, the milky white lacquered panel display cabinet, and the soft cloth hanging naturally on the ceiling create a sense of relaxation that is different from the main exhibition hall and harmonious. We interspersed with a variety of static and dynamic display methods, using lighting design, space division, geometric lines, and materials to build a sense of avant-garde technology with energy and temperature layer by layer.