餐饮作为既古老又新潮的行业，地域性与普适性共存。如今，在资本和技术的助力下，老传统和新观念正激烈对冲，热烈拥抱着各种奇思妙想。WAT长沙店的选址位于天心区的解放西路，是长沙最热闹繁华的商业区，这里有密密麻麻的餐饮小吃、酒吧夜店及各种大小不一的商场。每个长沙人都有一条解放西，她是这座城市的集体记忆。来到长沙酒吧文化的集中地，WAT将以进取的姿态降临解放西，在极致拼贴的城市符号中注入WAT的品牌基因，传递WAT“好喝，好看，好玩”的品牌价值。 不同于上海巨鹿路的步行尺度街区，基地面向的解放西路是一条东西朝向，共6车道的交通主干道，第一视觉要求极快的速度感。在商业极度密集，店招极度拼贴的城市主界面，我们需要一个直白的，宣言式的媒体立面。 挖掘场地的极限，我们规划了高10米，宽6米的最大尺寸作为主立面的外轮廓线。如何设计这60平方米的主立面，小方瓶成为了不约而同的唯一答案。6000个小方瓶被回收再利用，去除外包装，恢复出厂设置的小方瓶，犹如一块块晶莹剔透的玻璃砖。经过结构计算，考虑到小方瓶的材料特性，我们使用了5mm厚度的钢化玻璃作为支撑件，6000个小方瓶被均匀布置在16个钢结构模块中，每个模块上下暗藏定制洗墙灯，外覆夹胶钢化玻璃确保安全性。 WAT不只是生产好喝的轻酒精饮品，更热衷于提供好玩的内容和体验。首先是主入口的“新手场”，由三块曲面LED屏幕组成的“老虎机”内嵌在一层的入口和二层的折叠窗之间。拉动位于室外的拉杆装置，“老虎机”的内置程序开始随机转动，类似电游中的开篇，玩家获得身份与入场券。一层的零售区以7米长的旋转吧台为核心，在净宽5米的空间中精致的布置两排功能柜：自助柜是以线性流线并排布置选购指南，四门冰箱和礼品陈列柜，半圆亚克力标识菜单引导顾客轻松选购游戏装备（酒水）；后吧台满足预调酒的定制调配，操作台上方的设备槽预留了WAT正在秘密研发的取酒器。入口的折叠门可以全部开启，为长沙定制的机器人IP与街头的外摆互动，这是属于街头的便利店。跑字灯的一刀斜切，打破零售区正交的空间格局，形成PK卡座区。覆盖墙顶地的雾面不锈钢形成异次元的体块感，卡座结合可拼合桌椅的软装设计来满足不同数量的顾客群。 通往二层的楼梯间是进阶游戏关卡的“传送门”，黑色包裹的楼梯间矩阵排列着大小相同的方型光点，呼吸式智能照明模拟抽象的硅基生命体。穿越，从一层的金属朋克到二层的暗黑摇滚，从开放到私密。不足100平方米的空间中，我们极尽所能的布置不同的游戏副本：玻璃移门围合的包厢，靠墙的散座，围合中庭的U形吧台散座，RGB照明的情侣卡座，沿街靠窗的吧台卡座。透过中庭可以俯视旋转吧台不停流动的酒水和人群，镜面不锈钢的涟漪倒影，迷幻的LED大屏幕实时跳播“老虎机”的幸运三连，这是一个不同平行世界的空间集合。
As both an old and a new industry, catering is both regional and universal. Nowadays, with the help of capital and technology, old traditions and new ideas are fiercely hedging against each other and starting all kinds of whimsical ideas. The WAT Changsha store site is located on Jiefang West Road in Tianxin District, the most lively and bustling commercial area in Changsha. There are dense restaurants and snacks, bars and nightclubs and shopping malls. Every Changsha resident has a story of Jiefang West Road, which is the collective memory of the city. Arriving at the concentration of bar culture in Changsha, WAT will come to Jiefang West Road with an aggressive attitude, introducing WAT's brand in the ultimate collage of city symbols and conveying WAT's brand value of "good drink, good look and good fun". Unlike the pedestrian scale of Julu Road in Shanghai, the site faces West Jiefang Road, a 6-lane east-west oriented traffic artery, which requires a sense of extreme speed for the first visual. In an extremely dense, collage urban interface, we needed a straightforward, declarative media façade. We planned the maximum size of 10 meters high and 6 meters wide as the outer contour line of the façade. How to design this 60 square meters façade, the only answer was the small square bottles. 6,000 small square bottles were recycled, and the bottles, without their packaging, are like crystal clear glass blocks. After structural calculations and taking into account the material characteristics of the bottles, we used 5mm thick tempered glass as a support member. 6,000 bottles were evenly arranged in 16 steel modules, with custom wall wash lights hidden above and below each module, and laminated tempered glass to ensure safety. WAT doesn't just produce great light alcoholic beverages but is also passionate about providing fun content and experiences. The first is the main entrance "Newbie Field", which consists of three curved LED screens with "slot machines" embedded between the entrance on the ground floor and the folding window on the second floor. By pulling a lever located outside, the "slot machine" screen begins to rotate randomly, similar to the opening sequence in a video game, and the player is given an identity and admission ticket. The retail area on the first floor is centered on a 7-meter-long rotating bar, with two rows of functional cabinets exquisitely arranged in a space with a net width of 5 meters. The self-service cabinets are arranged side by side in a linear flow with a shopping guide, a four-door refrigerator and a gift display cabinet, and a half-circle acrylic signage menu to guide customers to easily shop for gaming equipment (drinks). The back bar meets the custom blending of pre-mixed drinks, and the equipment slot above the operation counter is reserved for the wine picker. The folding door at the entrance can be opened all the way, and the customized robot IP for Changsha interacts with the device on the street, which is the advantage of a convenience store belonging to the street. Marquee divide the retail and seating areas. The matte stainless steel covering the top of the walls creates an interdimensional sense of volume. Seating combined with reconfigured tables and chairs to satisfy different numbers of customer groups. The stairwell leading to the second floor is the "portal" to the advanced game level. The matrix of black stairwells is lined with square-shaped points of light of the same size. Customers travel from the metal punk of the ground floor to the dark rock of the second floor, from open to private. In a space of less than 100 square meters, the design team tried their best to arrange different game copies, such as the box seats enclosed by glass sliding doors, the casual seats against the wall, the U-shaped bar seats enclosing the atrium, the couple seats with RGB lighting, and the booths along the window. And through the atrium, customers can look down on the rotating bar with a constant flow of drinks and people.