ZEEKR Center · Intime Hangzhou West
极氪中心 · 杭州城西银泰
  • 城市 : 浙江杭州   City : Hangzhou, Zhejiang
  • 面积 : 830㎡
  • 完成日期 : 2023-02-01    Completion Date : 2023-02-01
  • 设计师 : 卫宏涛   Designer : David Wei
  • 摄影 : RAWVISION studio
  • 事务所官方工作室名称 : HATCH 汉齐建筑   Official Name : HATCH Architects
  • 官网/公众号 : HATCH_Architects
ZEEKR Center · Intime Hangzhou West  极氪中心 · 杭州城西银泰
极氪中心杭州城西银泰极氪落址于建筑转角底商,行人往来如织,极佳区位为极氪品牌形象打造提供了优越的先天条件。 钱塘江观潮的传统古已有之,这奇观在今天依然令人神往。唐代诗人白居易便描绘过让他流连忘返的钱塘江观潮之旅——“江南忆,最忆是杭州。山寺月中寻桂子,郡亭枕上看潮头。何日更重游?” 我们设计了流线型的天花:层叠的波浪造型,加上整体的大地色基调,令人联想起钱塘江潮水势如万马奔腾的壮丽景观。 天花选材玻璃纤维增强石膏板,造型富有动态,并展现立体层次感,呼应“极氪潮”主题,构成二层空间视觉亮点。 在“极氪潮”的下方,抬高的吧台区域,整体像是一座悬浮状小岛。 吧台采用“L”型转角设计,并选用了极氪的品牌色“电光蓝”,展现出“天青色等烟雨”的意境,令人联想起水天一色的景观,又或是品茗使用的青瓷茶器。
HATCH designs a new ZEEKR Centre at Western Hangzhou Intime City. The store occupies a corner spot with favorable flows of traffic. The location provides an ideal foundation for ZEEKR to build its brand image. The Qiantang River Tidal Bore is known as one of the largest tidal bores in the world. The breathtaking view has been well documented by literati since ancient times. Today, Qiantang tidal bore watching is still a popular annual event. Inspired by Qiantang River tide, we composed a multi-layered suspended ceiling with a free flowing silhouette. Its form and neutral color poetically depict the spectacular tide. The suspended ceiling employs GRG material. The multi-layered structure presents a free flowing form. The ceiling is an unmissable feature on the second floor. An elevated bar area is located under the ceiling, which appears to be a floating island. We employed Zeekr’s brand color, electro-optic blue, for the L-shaped bar, resonating with a romantic image depicted in ancient Chinese poetry - water melts into the sky, and a pale celadon color appears.