拍拍严选作为京东旗下，专业销售品质二手手机及电子消费品的全新品牌。Studio Reborn接受委托对其整体品牌形象及零售空间进行全新设计。该设计将环保，潮流，未来作为全新形象的主基调。以绿色循环经济，为地球减负作为拍拍严选全新品牌理念。将二手电子消费理念变为一种新潮，环保，碳中和的前卫消费态度。在空间设计中引入铝材，木材等可循环材料，搭配全新品牌绿色形成潮流感的全新品牌色彩体系打造整体品牌形象。空间设计采用模数化设计和标准化工厂预制，降低建店成本，提高重复利用率，满足拍拍严选零售门店迅速的全国建店，低能耗低碳的建设方式符合品牌价值并为社会和环境减负。空间陈列设计以一机一品模式呈现，体现拍拍严选专业化的二手检测标准体系，结合当下销售模式在门店中设计了直播空间，实现线上线下的全面融合。整个方案全面重塑了拍拍严选的品牌价值感与零售空间体验，为二手3Ｃ产品的零售空间打造了全新的零售空间模型。
Paipai Reuse is a new brand under JD.com that specializes in selling high-quality second-hand mobile phones and consumer electronics. Studio Reborn was commissioned to carry out a new design for its overall brand image and retail space. The brand design takes environmental protection, fashion, and the future as the main tone of the new image. Take the green circular economy and reduce the burden on the earth as a pat on the new brand concept. Turn the concept of second-hand electronics consumption into a trendy, environmentally friendly, and carbon-neutral avant-garde consumption attitude. Recyclable materials such as aluminum and wood are introduced into the space design, and the new brand color system that forms a trendy sense of the new brand green creates an overall brand image. Modular design and standardized factory prefabrication are adopted to reduce the cost of building stores and increase the recycling rate to meet the rapid nationwide construction of retail stores. The low-energy and low-carbon construction method meets the brand value and reduces the burden on society and the environment. Paipai Reuse space design adopts modular design and standardized factory prefabrication, which reduces the cost of building stores and improves the repetitive utilization rate. It satisfies the rapid nationwide establishment of retail stores. The low-energy and low-carbon construction method is in line with the brand value. And reduce the burden on society and the environment.