WOKKA by Genshang
WOKKA by 艮上
  • 城市 : 上海市   City : Shanghai
  • 面积 : 198
  • 完成日期 : 2023-06-15    Completion Date : 2023-06-15
  • 设计师 : 谭晨、牧之   Designer : Tan Chen, Yui Zhang
  • 摄影 : half.half.五五开   Photographer : half.half.
  • 事务所官方工作室名称 : 弹性工作室   Official Name : Tens Atelier
  • 官网/公众号 : www.tensatelier.cn
WOKKA by Genshang  WOKKA by 艮上
餐厅位于上海新天地板块的环宇荟广场,毗邻马当路。原品牌主打日式简餐+下午茶,虽产品力不错也有一批固定的客群,但业态经营不清晰、客席数较少,同时整体装饰也面临老化的问题。于是品牌进行了全方位的升级,业态上转变为更受附近上班族喜爱的西餐厅模式,因此在设计上也做了颠覆性的改动。 设计师希望整个空间坚守朴素、简约、实用的原则,所以设计上摒弃了虚华的装饰。以简单质朴的材料为主,纹理清晰的榆木,暖色系的硅藻泥涂料,以及户外使用的青砖,让人们能够深刻的感受到材料本身赋予的美。
The restaurant is located in Uni Elite Plaza of Shanghai's Xintiandi sector, adjacent to Madang Road. The original brand focuses on Japanese simple food + afternoon tea, although the product is good and has a group of customer base, but the business operation is not clear, the number of seats is relatively small, and the overall decoration is also facing the problem of aging. The brand was then upgraded in all aspects, with the format shifting to a western restaurant model more popular with the surrounding commuters, hence the disruptive design changes. The designer wanted the whole space to adhere to the principles of simplicity, minimalism and practicality, so the design eschewed ostentatious decorations. With a focus on simple and rustic materials, clear-grained elm wood, warm-coloured diatom mud, and blue bricks for outdoor use, people are able to deeply feel the beauty given by the materials themselves.