世界是如潮水涌动般不停变化不停翻滚的，无论是人类的主观判断还是客观推导。未来都是充满不确定性的，作为一家瓷砖品牌的线下体验空间，冰冷和硬朗是所有消费者对于瓷砖的本能的心灵反应，虽然我们无法改变它的物理特性，但是如果去打造一间拥有场景“代入感”的展示体验空间是我们试图去尝试的一种方向。优化原有展陈系统将产品成列更加艺术化 ，加强品牌调性的同时也更容易抬升品牌价值，同时针对品牌专⻔研发全新的收纳展成系统 ，收则像艺术装置，展则所有产品皆可呈现。以美术馆策展形式为例，通过路径的梳理与引导。让产品以娓娓道来的方式叙事性的表达品牌对于专业的专注，打破传统零售场景的直接性与多余的销售话术，让消费者的消费心理得到过渡性的缓冲。用大地的元素去做空间装置概念，与产品元素贴合表达艺术概念的同时，又有逻辑可循。随着产品的不断露出循序渐进中，彰显品牌的自信。当消费者移步至抬高环形区域时，慵懒的沙发舒适的座椅如同归家般亲切而熟悉，一杯咖啡或一壶热茶，是品牌招待“家人们”的方式。我们希望这样可以让用户与品牌之间产生更好的更真诚的沟通方式，以陪伴的方式。
The world is constantly changing like a rolling tide. Whether in terms of human subjective judgment or objective logic, the future is full of uncertainty. As an offline experience space of a ceramic tile brand, coldness and toughness are the instinctive first impression for all consumers. Although it is impossible to change its physical characteristics, it is possible to create an immersive display experience space for designers.The overall design optimizes the original exhibition system to make the product display more artistic, strengthening the brand image and making it easier to increase the brand value. At the same time, a new storage and exhibition system has been developed for the brand, in which the storage is like an art installation, while the exhibition fully showcases all the products.Taken the form of the art museum as an example, the whole project uses the arrangement and guidance of the path to express the brand's professional focus in a narrative way, breaking the directness of the traditional retail scene, so that the consumer psychology will be buffered in a transitional manner.The earth element is applied in the space installation, which fits with the product to express the artistic concept in a logical way. As the products continue to be revealed, the brand's self-confidence is highlighted. When consumers move to the raised ring area, the cozy sofa and comfortable seats create a welcoming space as if coming home. A cup of coffee or tea is the brand's way of entertaining "family members". We hope that this design will allow customers and the brand to have better and more sincere communication by way of companionship.