Shanghui SHINEWAY beauty industry 尚辉 SHINEWAY 美业
美学新主张
发型,已不仅仅是人类出于劳动、生活以及社交礼仪等方面的需要,而将头发梳理成各类需要的某种样式。现代的发型是人们根据不同需求和愿望为了达到特定的效果,体现不同的个性和不同的审美标准。
SHINEWAY尚辉品牌空间的设计k中,我们认为:空间是品牌价值呈现的重要载体,空间设计无论从材质选择还是肌理形态,都应塑造高度一致的品牌调性和价值,不追求所谓的设计风格,只探寻美学给空间创造的客户感受及背后的商业价值。
空间构成
形态和比例对于空间的感知体验至关重要,功能与结构的穿插,形成独特的结构演绎,可以在同一个视角感受不同的结构美学,呈现出不同的层次感和秩序感,给来访者留下充满探索感的独特印象。方正的空间利用整体地面下挖的高度,来构建空间层次感,从中置入建筑体块,从面形成空间的环绕动线,解决各功能区间的实际操作。
空间界面
空间不该以一种居高临下的姿态存在,尊重体验者真实的感受,才是展示空间的核心。各功能区域间的视觉互通而又不相互干扰才是品牌空间的具象呈现,独立的建筑体块,斜切的屋檐无形中产生空间中的另一空间,我们在达成现代审美的同时更需要超越单一的空间界限,构建出一个充满创意与想象的精神世界。
空间对话
诠释设计创意的有力手法是对材料特性、细节的深入研究,这是创造一个和谐舒适空间和确保优质项目高品质落地的关键。裸露的粗糙梁体穿插于细腻的墙身及精致的不锈钢饰面,形成强烈的对比,通过形式语言体现最真实的空间,用华丽的建构细节来激发空间之间的对话。
悬挑的洗护区,三面镂空的设计,解放了空间压抑之感,形成了空间的层次,产生了空间自上而下,从左到右,从前到后的自然对话。
New aesthetic idea
Hair style, is not only human out of labor, life and social etiquette needs, and comb the hair into a certain style of various needs. Modern hairstyles are based on people's different needs and desires in order to achieve specific effects, reflecting different personalities and different aesthetic standards.
In the design k of SHINEWAY brand space, we believe that: space is an important carrier of brand value presentation, space design, whether from the material choice or texture form, should create a highly consistent brand tonality and value, do not pursue the so-called design style, only explore the aesthetic to create a space of customer feelings and behind the commercial value.
Spatial composition
Form and proportion are crucial to the perception and experience of space. The interpenetration of function and structure forms a unique structural interpretation. Different structural aesthetics can be felt from the same perspective, presenting different layers and orders, leaving visitors with a unique impression full of exploration. The square space uses the height dug under the whole ground to build a sense of spatial hierarchy, and the building blocks are placed in it to form a circling line of space from the surface to solve the actual operation of each function area.
Spatial interface
The space should not exist in a condescending attitude, and respecting the real feelings of the experiencers is the core of the display space. The visual intercommunication between the functional areas without interfering with each other is the representational presentation of the brand space. Independent building blocks and oblique eaves create another space in the space virtually. While achieving modern aesthetics, we need to go beyond a single space boundary and build a spiritual world full of creativity and imagination.
Spatial dialogue
The powerful method of interpreting design creativity is the in-depth study of material characteristics and details, which is the key to creating a harmonious and comfortable space and ensuring the high-quality landing of high-quality projects. The exposed rough beams are interspersed with the delicate walls and delicate stainless steel finishes, forming a strong contrast, reflecting the most authentic space through the formal language, and stimulating the dialogue between the Spaces with gorgeous construction details.
The overhanging washing area and the hollow-out design on three sides liberate the sense of space repression, form the level of space, and produce the natural dialogue of space top-down, from left to right, from front to back.
