朗生企业总部展厅，位于深圳市龙岗区，拥有约900平米的展览空间。在设计之初，我们深入思考了这个空间的定位和目的：是为业主、客群还是用户而设计？他们希望在这个空间中感受到什么？品牌故事、行业地位还是产品工艺？这些问题构成了我们设计框架的基础。不同于常规展厅的直线或循环动线设计，我们采用了更为自由和无序的空间布局。我们希望参观者在这里能够自由探索，体验到一种无拘无束的探索和与空间的对话。在空间设计中，我们注重调动参观者的不同情绪和感受。有些空间设计得内敛而放松，让人在其中能够静下心来，感受品牌的温度；而有些空间则设计得充满张力，激发参观者的好奇心和探索欲。我们追求的是一种超越传统展厅的体验，让参观者在这里与品牌进行深入的对话和情感交流。
Located in Longgang District, Shenzhen and covering about 900 square meters, LANSEN headquarter showroom is designed based on a series of questions of target customers and its design purpose: is it designed for the owner, the client or the user? What feeling do they expect in this space? What’s the highlight, brand story, level in the industry or product craftsmanship? These questions form the basis of design.Instead of using linear or circular traffic flow in conventional showrooms, we adopt a more flexible layout in hope of allowing visitors to fully explore and communicate with the space.When designing the space, we focus on using different emotions and feelings of visitors. Some spaces are restrained and relaxing, enabling visitors to calm down and feel the quality of the brand, whereas some are mysterious, which inspire curiosity and exploration.We seek an experience where visitors engage in deep dialogue and emotional exchange with the brand, which goes beyond the functions of traditional showrooms.