这是一次将游戏场景带入到现实的沉浸式体验设计尝试。咬金•唐风酒馆，做为一种全新的经营业态，旨在去探索中国餐饮的新赛道和新的生活方式。在空间设计中，如果单纯的去还原，或许只是形式的记忆，但完全的去做纯化或去做现代主义建筑，又很难去拉近与消费者的距离。大唐盛世是每个国人的一种内心向往。将虚幻与现实创建成形式语言，是我们的首要工作。搭建一个近似于游戏片段的场景里，意象的去加入唐代建筑的尺度与特征，放大视觉的记忆感受。同时，我们将长安两个最有名的市集通过“望楼”的形态呈现：东市与西市。当调用市集形态的建筑时，大唐盛世的民间风貌被完全呈现出来，配合现代灯光，以及当代元素的渲染，一场歌舞升平的游戏梦幻场景由此展开。咬金•唐风酒馆成为一种新国潮的重要探索方式。
This an immersive-experience design that attempts to introduce gaming scenes to real life. As a brand-new business model, Yaojin • Tang Bistro aims to explore the new market and lifestyle of China’s food and beverage industry.In terms of spatial design, simple reproduction may just be a formal memory. Complete purification or modern architecture, however, makes it hard to draw consumers in. The prosperous Tang Dynasty is the deep longing of every Chinese.Turning virtuality and reality into a formal language is our top priority. A game-like scene is created with the symbolic addition of the grandness and features of architecture from the Tang Dynasty to maximize the visual experience. Meanwhile, we have re-rendered the two most famous marketplaces of Chang’an, the East and the West Marketplaces, in the form of “watchtowers”. The use of marketplace-like architecture fully showcases the public life during the prosperous Tang Dynasty. Complemented by modern lighting and accentuated by contemporary elements, a fantasy scene of peace and prosperity thus unveils. Yaojin • Tang Bistro has become an important means to explore the latest national trend.