「宽简酒店」，一个定位于中高端商旅精品酒店新标杆的品牌，提倡“内敛、宽松、融合”的最佳状态，践行“宽而不扰，赋万物以简”的品牌理念。济南自古是诗城和泉城，历代文豪对这座城市的风光人情赞叹不绝。宽简酒店·济南CBD店，以济南的城市印象和历史文化底蕴为基础背景，在无形中成就有形。设计团队用在地性的现代手法将历史人文融入于品牌一城一店的故事中，传统与现代碰撞与融合，产生情感共呜，让入住酒店的体验更为丰富有趣。浅白与黑色作为酒店的经典主色调，代表东方文化的一抹中国红，恰到好处地点亮了素雅的空间基底。整体平面布局和行走动线被合理规划，张弛有度，与外界的纷扰形成鲜明的对比。以营造静谧内敛的空间氛围为重点，从艺术的视角，将文化底蕴融入到空间设计中，大堂一侧整齐排列的隔断回廊呈现诗城词都的婉约意境，整面的诗书与艺术品陈列形成物理传播载体，使功能与艺术达到多重的共生与升华。NBD根据现代人的生活需求和社会发展趋势，与时俱进，巧妙设置了“早茶夜酒”的灵活多元的空间模式，满足不同人群和不同时间段的多样化体验需求。
"Gwen Jane Hotel", a brand positioned as a new benchmark for mid-to-high-end business travel boutique hotels, advocates the best state of "introversion, relaxation and integration", and practices the brand concept of "being broad without disturbance and endowing all things with simplicity". Jinan has been a city of poetry and springs since ancient times. Literary giants of past dynasties have been full of praise for the scenery and human feelings of this city. Gwen Jane Hotel · Jinan CBD Store is based on the urban impression and historical and cultural background of Jinan, and achieves tangible results invisibly. The design team integrates historical humanities into the story of one city and one store of the brand through local modern methods. The collision and integration of tradition and modernity generate emotional resonance and make the experience of staying in the hotel more rich and interesting. Light white and black are the classic main colors of the hotel. A touch of Chinese red representing Oriental culture appropriately lights up the elegant space base. The overall plane layout and walking circulation line are reasonably planned, with relaxation and restraint, forming a sharp contrast with the outside distractions. Focusing on creating a quiet and introverted space atmosphere, from an artistic perspective, cultural heritage is integrated into the space design. The partitioned corridors neatly arranged on one side of the lobby present the graceful artistic conception of the city of poetry. The entire collection of poetry books and artworks forms a physical communication carrier, achieving multiple symbiosis and sublimation of function and art. According to the living needs of modern people and social development trends, NBD keeps pace with the times and cleverly sets up a flexible and diversified space model of "morning tea and evening wine" to meet the diverse experience needs of different people and different time periods.