Natural Park
自然公园童装形象店
  • 城市 : 湖州   City : huzhou
  • 面积 : 175平方米   Area : 175m²
  • 完成日期 : 2023-12-25    Completion Date : 2023-12-25
  • 设计师 : 林世明 李霞   Designer : shiming lin, li xia
  • 摄影 : 黑水   Photographer : hei shui
  • 事务所官方工作室名称 : 静谧设计研究室   Official Name : qpdro
  • 官网/公众号 : www.qpdro.com / qpdro静谧设计
Natural Park   自然公园童装形象店
初始的概念——蚕茧的生命阶段。 糅合可视质感、触感以及想象空间,将它们充盈在白盒子之中,没有边缘的连续空间,展现亲肤的、童趣的、自然的空间。在物料与细节、柔软的织物、自然染的色彩中处理空间的混合感受,在水泥城市中叙事平和而松弛的故事。 当你逐步走近,这个以白为外型的半透明面包裹着的空间。会看到外立面的右侧,有向外慵懒伸出的手形,遮掩抚摸着不断变化的日照光影。在空间中,你几乎看不见尖锐的转角,我们将整个空间转角做了弧角处理;切合原木色的材质基调,尽可能简洁,尽可能去掉多余的修饰,用软装和装置去体现温柔而细腻的零售感受。 在制作不同蚕茧装置的过程中,我们提取了蚕茧的基本轮廓、触感、丝状的生命形态、若隐若现的感官,是我们想要赋予给孩童衣着的那种多样感受。当概念装置填补进简白的结构空间,“乐园”就这样搭建了。空间中不再仅有严肃的设计语言,而是以童趣、动态、自然生机的混合感官,像多触角的蚕茧包围着来者,展现独有的活力。
Natural Park Kidswear Concept Store The initial concept—stages of a silkworm cocoon's life cycle. We blend visible textures, tactile sensations, and imaginative spaces, filling them into a white box without boundaries, creating a continuous space that reflects a soft, playful, and natural environment. Through materials and details, soft fabrics, and naturally dyed colors, the space offers a blended sensory experience, telling a peaceful and relaxed story in a concrete city. As you approach, this semi-transparent, cocoon-like space, wrapped in white, unfolds. On the right side of the façade, you will see a lazy, outstretched hand that shields and strokes the constantly shifting light and shadow. Inside the space, sharp corners are nearly invisible, as all the edges have been rounded. The natural wood tones set the overall palette, keeping things as simple as possible, removing unnecessary embellishments, and using soft furnishings and installations to convey a gentle and delicate retail experience. In the process of creating different cocoon-like installations, we extracted the basic contours of the cocoon, its texture, the thread-like form of life, and its translucent quality—this is the diverse sensory experience we wish to convey through children’s clothing. When the conceptual installations fill the simple white structural space, a "paradise" is created. The space no longer speaks only in serious design language; instead, it mixes playfulness, dynamism, and the vitality of nature, like a cocoon with multiple layers, enveloping visitors and showcasing a unique energy.
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