Huaihai 755 淮海755商业空间设计
更新设计受淮海755之邀,为其打造该品牌的空间新形象。此次品牌升级的关键词为年轻活力,以“创造生态健康、年轻有趣的生活美学空间”为目标指导;,设计从为商业赋能的本质出发,围绕淮海755策展型零售,集商业、社交、文化、互动属性为一体的定位,展开了对存量空间的更新改造。
更新设计用有限的资源创造最大的价值,通过设计技巧去做减法,立定了极简现代的框架。通过旧材质有效利用,焕发新形态。藉由材料和形态的保留,原有品牌架构和文化以优化和创新,赓续过往,焕新未来。
自VI体系,从色彩系统到导视设计的整体品牌包装,是更新设计给予品牌商业策略上的赋能,由外至内的系统化升级,对于品牌在市场上的占据,在目标客群心中的印象标识,都是极大的提升。
Update Studio was invited by Huaihai 755 to create a new spatial image for the brand. The key theme of this brand upgrade is youthful energy, with the goal of "creating an ecologically healthy, youthful, and fun lifestyle aesthetic space." The design is centered on empowering the commercial essence of Huaihai 755, focusing on its curated retail positioning that integrates commerce, social interaction, culture, and interactivity, leading to the renewal of its existing space.
Update Studio maximized value with limited resources by employing design techniques that simplify and establish a minimalist modern framework. The effective reuse of old materials brought forth new forms, while the preservation of materials and forms optimized and innovated the existing brand structure and culture, blending the past with a fresh outlook on the future.
From the visual identity (VI) system, including color schemes to signage design, Update Studio empowered the brand with a comprehensive commercial strategy. This systematic upgrade from the outside in significantly enhanced the brand's market presence and strengthened its impression on the target audience.
