于繁华城芯的价值高地，中国平安推进超高端康养品牌“臻颐年”的市场布局，回应高净值人群家族的传承与进阶需求，以吴侬软语的符号印记为索引，将蕴涵着浓浓沪韵的故事娓娓道来。 在整体设计中，我们抽象城市文脉、融入里弄文化，借传统民居的空间秩序组织功能场所，以层层递进的游线与景观艺术的穿插，塑造移步换景的美感。空间色彩厚重又柔煦，以纸棕为主色调和不同质感，从弄堂的白玉兰中抽取砺茶、牙色、绾色等色彩要素作为点缀，形成流畅优雅的国风视觉韵律。 在承载社交属性的会客厅，围绕厅堂两侧的柱廊与门扇形成精微雅致的空间界面，步移景异之间，偱引平和幽静的感官氛围。纵深的动线主轴串联微尺度的“百业风华”，循序铺展品牌展示、手工作坊、影音画廊、身心康养等多元主题构成，将隐喻的「空间符号」化作一个个永不褪色的文化IP。 构建「老年友好型城市」是设计命题的应有之义，本案作为“城芯养老”的标杆项目，意欲从场景与环境营造的维度，给出面向未来的创新解答。
The Zhen Club offers a rich life experience to meet diverse enjoyment needs, immersed in the elegant fragrance of white magnolia. It aims to immerse guests in the beautiful and elegant atmosphere of old Shanghai. Located in the bustling urban core, the Zhen Club developed by Ping An of China provides ultra-high-end services for the elderly, catering to the needs of high-net-worth families. Featured by the thread of Shanghai symbols, the design team has created a storytelling space with a strong Shanghai charm. The overall design incorporated the abstracted form of the urban context and the lane culture of Shanghai. The spatial sequence of traditional residences was utilized to organize various functions while offering varying scenes at every step through progressive circulation routes with interspersed landscape art installations. The color scheme of the space is rich and warm, with a brownish palette and various textures. Additionally, ornamental colors such as reddish brown, ivory color, and dark brown have been extracted from the blooming white magnolia trees in the lanes to create a coherent and elegant visual rhythm and style. The urban living room for public socializing is flanked by colonnades and doors, which form a subtle and elegant boundary, creating a peaceful atmosphere and varying scenes at every step. The long circulation route connects sections with unique cultural themes such as the brand display area, workshop, video gallery, and health care center. The goal is to build an "age-friendly city," and this project, as a benchmark for "City Core Elderly Care," aims to provide innovative solutions for the future through scenography and environment creation.