素来以个性化和纯粹驾驶乐趣著称的BMW宝马展厅在长沙望城区完成了领创4S体验中心的革新设计并完美落地。受森那美Sime Darby及BMW宝马中国的委托，SIAD故事空间的设计师们所将原有的老建筑翻新改造，打破以往传统客户动线模式，在6000平方米的建筑中把展厅、咖啡厅、书吧、手办、餐厅、零售店、儿童游乐区、办公、车库、修维车间等融为一体，打造了一个领创前沿概念的大型宝马新零售体验中心。 当顾客一迈进舒展的挑空空间入口后，映入眼帘的就是中央跨度长达7米的漩涡式旋转梯与双层空间合纵连横，与迎宾的圆形吧台交相辉映。旋转梯直达屋顶，设置的空间轴线和视觉效果不约而同地营造了纵向的空间延伸感，并将人们的视线引向了天空和阳光射来的方向，以空间的精神力量给人以通往“上空”的无限遐想。
Known for its personalized and pure driving pleasure, the BMW Exhibition Hall has completed the innovative design and perfect landing of the Ling Chuang 4S experience Center in Wangcheng District, Changsha. Entrusted by Sime Darby & BMW, designers of Shenzhen Storybox Interior Architect design CO.,LTD. renovated the old buildings, broke the traditional customer moving line mode, and integrated the exhibition hall, coffee shop, book bar, restaurant, retail shop, children's playground, office, garage, repair workshop and so on in the 6000-square-meter building, which created a large BMW new retail experiencing center that was a leading creation with advanced concept. So when the customers enter the open space entrance, what comes into view is the whirlpool rotating ladder with a central span of up to 7 meters and a double-layer space, reflecting each other with the welcome round bar. The rotating ladder goes straight to the roof, and the space axis and visual effect create a longitudinal sense of space extension, that lead people's sight to the direction of the sky and the sun. The spiritual power of space gives people an infinite reverie to the sky.