BASTO Pop-up Store
BASTO快闪店,厦门
  • 城市 : 厦门市   City : Xiamen
  • 面积 : 169㎡
  • 完成日期 : 2021-07-01    Completion Date : 2021-07-01
  • 设计师 : 杨振钰、梁宁森、吴岫微、李卷儿   Designer : Yang Zhenyu, Ningsen Liang,Xiuwei Wu,Juaner Li
  • 摄影 : 林永晨   Photographer : Lin Yongchen
  • 官网/公众号 : www.moc-office.com
BASTO Pop-up Store  BASTO快闪店,厦门
2021年BASTO以“轻姿无界”为全年推广主题,并邀请MOC为其进行年度快闪店的设计。 结合 “轻姿无界”的年度主题,MOC选择以芭蕾舞为设计切入点——舞蹈所体现的柔美轻盈、自由无拘束以及身体的协调平衡,与BASTO的品牌调性非常贴合,另一方面,品牌的核心产品也以舞鞋作为核心延展,鞋品脚感多像舞鞋般轻柔舒适。 MOC将芭蕾舞者的旋转动作的轨迹简化为两个同心圆,通过对内圈的偏移,使其产生动态旋转的效果,以此构成快闪店的空间格局。 结合BASTO品牌三角形样式的辅助图形,MOC设计了一个横剖面为内凹弧面的菱形造型,经过细密的冲孔处后呈现出纱布般半通透的质感,以此构成如芭蕾舞裙褶皱纹理般的立面肌理。多层孔板结构,使快闪店内对外展示若隐若现,虽为金属材质,却呈现出柔美轻盈的质感。
In 2021, BASTO has launched the campaign of “Live Lightly” and invited MOC to design its annual pop-up store. Based on the annual theme of “Live Lightly”, MOC chose ballet as the design touchpoint – the softness and lightness, freedom and balance of the body embodied in dance are very much in line with the brand tone of BASTO. On the other hand, surrounding dance shoes, the brand has developed core products that feels as soft and comfortable as dance shoes. MOC simplified the trajectory of a ballet dancer’s spinning into two concentric circles. By shifting the inner circle, a dynamic spinning effect is created, thus the spatial pattern of the pop-up store is formed. Combined with the BASTO auxiliary triangle graphic, MOC designed a diamond shape with concave curved cross-section. A gauze-like semi-permeable texture is created with the finely perforated panels, which forms a facade that looks like the pleated tutu. The multi-layer perforated panels make the display inside the pop-up store appear as if hidden. Although it is made of metal, it presents a soft and lightweight quality.