Sweet 7, Shanghai Baolong City Plaza
七分甜-上海嘉定宝龙广场店
  • 城市 : 上海   City : Shanghai
  • 面积 : 110㎡
  • 完成日期 : 2021-01-18    Completion Date : 2021-01-18
  • 设计师 : 梁宁森、吴岫微、李卷儿   Designer : Ningsen Liang,Xiuwei Wu,Juaner Li
  • 摄影 : 小云   Photographer : Xiaoyun
  • 官网/公众号 : www.moc-office.com
Sweet 7, Shanghai Baolong City Plaza  七分甜-上海嘉定宝龙广场店
新式茶饮经过多年的发展,其空间早已不仅仅只局限于为制作产品提供场地——品牌文化输出、消费场景打造、美学社交也已成为必要因素。 在疫情常态化的大环境下,人们不得不保持着一定的距离,这使得人们对于自然的追求会加倍的放大。正是基于这点,MOC决定在空间中引入自然元素,结合消费者对于品牌的第一印象——芒果的暖黄色,并与自然融合,以“花园”为主题,在车水马龙的城市中,将对户外花园的感受引入室内,让空间成为人们连接自然和生活的阶梯。 全店采用暖灰色调,主材上使用了带有户外质感的仿砂岩瓷砖,天花也使用暖灰色肌理漆,柔和的空间色调传达出户外天井树荫下的舒适感受。天花的通过结构跌级的做法,内置灯膜营造出天光洒落的效果,强调了空间的自然感。 虽然人们渴望户外,但由于疫情的影响,当下的消费习惯与社交心理都有所变化。MOC通过设置U形铝网围绕的小空间、利用柱形铝网做遮掩的吧台、更多高低级差排布的卡座、多处设置绿植等手段,让消费者能够安心地身处同一空间之中。
After years of development of the new-styled tea drinking, the takeaway shops for production only have evolved into venues where brand culture, consumption scenario and social aesthetics are essential elements. In the normalizing life with coronavirus, people have to keep a certain distance, which makes people’s longing for nature magnified. Based on this, MOC decided to introduce natural elements in the space and combine with the warm yellow of mango – the first impression of the brand. Blending in with nature, it’s themed as “Garden”. In the city with constant rush of traffic, the experience of outdoor garden is introduced to the indoors, which makes the space into a bridge connecting nature and life. The entire store is decorated in warm gray tones. The main materials are sandstone-look tiles with outdoor texture. Warm gray texture paint is applied on the ceiling. The soft tone of the space conveys the comfortable feeling of outdoor patio under the shade of trees. The ceiling is in a step structure while the built-in membrane light creates the sky light showering effect, which highlights the natural experience in the space. Although people long for the outdoors, the current consumption habits and social psychology have changed due to the impact of the epidemic. MOC allows consumers to stay in the store with peace of mind by setting up small spaces surrounded by U-shaped aluminum nets, a bar using column-shaped aluminum nets as shielding, booths in different heights, and green plants for embellishing.