作为一个颠覆传统的新能源汽车品牌，NIO开创了用户的深度互动的企业文化，NIO House则承载了品牌与用户在线下的连接的重要作用。 通过各个层面的比对和计算，MOC确定了一个最适用于本项目的方案——由于一层层高较高，且面积本身不大，保留更多的使用面积用于车辆展示会对品牌形象更加有利，MOC舍弃楼梯连通楼层的做法，在空间一侧规划了一条无机房电梯连接楼层，只需步行七级台阶，用户即可通过电梯便捷快速地抵达二层共享空间。 首层的Gallery空间是NIO主力产品的集中展示区，最核心的任务是不露声色地在空间中体现NIO的技术实力与美学品位。 大道至简，空间整体呈统一的暖灰调，凌厉的大体块感直观地表达出空间的科技属性，低调内敛的空间让汽车成为空间的亮度。 作为一层的延续，二层的Gallery触及到更多更细致的方面：包括轻松舒适的Living Room，为用户提供放松、独处的休闲功能的Library，配套服务整一楼层、为用户提供NIO专属饮品的NIO Café，为孩子打造的Joy Camp，承载思想、灵感碰撞的Forum，供用户预定的独立房间和共享工作空间Labs，以及NIO的生活方式展厅。 NIO House不仅突破了传统的汽车展厅的形式，更是希望为用户提供一种将艺术融于生活的休闲生活方式和场景，希望用户在这友好宜人的氛围中，让车生活成为生活的延伸。
As a new energy vehicle brand that overturns the traditional thinking, NIO creates a corporate culture of deep interaction with users. NIO House carries the important role of connecting the brand with users offline. Through comparison and calculation at all levels, MOC decides on a solution that is the most favorable for the project – because the first floor is tall with a smaller area, it’s more beneficial for the brand image to keep more usable area for vehicle display. Instead of using stairs to connect the floors, MOC adopts a machine room-less elevator on one side of the space, so users can reach the shared space on the second floor by walking up seven steps, which is easy and quick. The Gallery on the first floor is the display center of NIO’s main product, with the core mission to manifest NIO’s technical strength and aesthetics. Simplicity is the heart of everything. The overall space is in a uniform gray tone. The large blocks reflect the high-tech attribute of the space, while the understated and sober space highlights the car in the right spot. As a continuation of the first floor, the Gallery on the second floor touches on more details – a relaxing and comfortable living room; a library with leisure and private function; the NIO Café serving the entire floor and its users with exclusive NIO drinks; the Joy Camp for children; the Forum bearing ideas and inspirations; the Labs with independent room and shared work space for users to reserve; and the NIO Lifestyle Gallery. NIO House not only breaks out from the traditional form of car showroom, but also provides users with a leisure lifestyle and scenario that integrates art, with the hope that users can further extend their lifestyle via cars in this friendly and pleasant atmosphere.