Steps是诞生于日本的美妆集合品牌，say为其设计了位于杭州的第一家线下门店。 在门店设计中say引入了“美妆书局”的概念，创造了拥有Steps独特基因的沉浸式购物体验。 设计保留了杭州湖滨步行街街道外立面灰砖的拼贴方式和尺度，但将材质替换为红色陶砖。6个金属窗框有韵律的从陶砖中伸出，形成了优雅而又瞩目的门头效果。门头一侧为内嵌的具有宠物友好设施的咖啡外售窗口。 进入店铺，木制货架柜仿佛书柜一样依次阵列开，靠窗一侧有摆放小样品的展柜，细节收口经过了精心的设计。由于店内货架高度较高，会遮挡视线，say将收银、咖啡、香氛及直播等几个关键空间用顶部灯箱打亮，这样客人在店内任何位置可以明确知道自己所在区域。 优雅舒适是体验Steps购物空间的第一感受，“美妆书局”这一概念也从空间整体至细节完美体现在消费者体验过程中。
Steps is a cosmetic collection brand, say designed its first offline store in Hangzhou. The idea of creating a “cosmetic bookstore” has appeared ever since the start of the design, say created an immersive shopping experience with a particular character of Steps. The design kept the existing grey brick pattern and scale of the Hangzhou Westlake pedestrian street but replaced the material with red ceramic bricks. Six steel window frame rhythmically pop out from the façade forming an elegant and attractive storefront. On one side of the storefront is a recessed pet-friendly coffee stand. Entering Steps, one would see the wooden shelves unfolds like bookshelves. By the window, there are low shelves for small samples, and details are carefully designed everywhere. Since the shelves might block sight within the store, say lit up for main areas, cashier, coffee stand, fragrance display and live room, with lightbox from above, clients could quickly tell which area they are. Elegant and comfortable is the first impression of experiencing Steps. The concept of “Cosmetic Bookstore” is applied to the design thoroughly from general to small details.