PLASTIQUE MO DEPO (Taikoo Li Qiantan)
前滩太古里PMD玩具仓库
  • 城市 : 上海   City : Shanghai
  • 面积 : 90㎡
  • 完成日期 : 2021-12-10    Completion Date : 2021-12-10
  • 设计师 : 林倩怡、杨东子
  • 摄影 : 榫卯建筑摄影 SFAP   Photographer : SFAP
  • 事务所官方工作室名称 : 万社设计   Official Name : Various Associates
  • 官网/公众号 : https://various-associates.com/
PLASTIQUE MO DEPO (Taikoo Li Qiantan)  前滩太古里PMD玩具仓库
PLASTIQUE MO DEPO(PMD玩具仓库)是“the Communiti”提出的将玩具、时尚和当代艺术融合的全新商业概念。希望通过展览和优质的零售服务体验,将全球流行的潮流和艺术带入中国年轻人的生活中,凝结越来越多的玩具爱好者,让大家都可以拥有属于自己的玩具仓库。同时PMD是日本顶尖玩具制造商MEDICOM TOY中国零售合作伙伴,出售BE@RBRICK在内的所有MEDICOM TOY产品。 PMD玩具仓库的Slogan是“Don't grow up, it's a trap!”意思是希望给来到PMD的顾客提供一个可以忘记生活压力、工作烦恼、享受自己爱好的空间,与PMD一起感受纯真的爱、激情和快乐。 项目的核心灵魂是正中心漂浮的反射玩具世界,概念来自于另一个被大家熟知的儿童玩具——万花筒。此处作为空间内核心的玩具展示空间,意在通过最简单但充满变化的方式创造出一个神奇的世界。 动态元素的引入给予了玩具们一个充满生命力的世界,以最效率的方式给予品牌背景最大的灵活性。 而悬浮的构造,让绚丽复杂的图案漂浮于整体构图之中,平衡了人视角画面的重点,给予空间足够的透气感。 万花筒旁设立了收银台,设计团队充分利用了所有可用的空间,最大化的满足在极有限的面积里各功能区域的需求。 材料运用上,设计团队希望可以在除重点区域外创造一个纯粹干净的空间。项目中的墙面、天花使用了常规的压纹铝板、镀锌铁和镜钢,以契合仓库的概念及更好的控制成本;而地面则是使用了地毯,以最大化地减少玩具掉落于地上的损坏率。 在PMD的品牌DNA里,认为玩具并不是塑料产品或单独的商品而已,而是如人一样具备个性及温度的伙伴。所以万社在设计思考过程中,也从人的视角出发,将不同的陈列区域都以互相张望的方式布置,突出玩具之间的沟通及交流,形成一个趣味且极具人情味的空间。 相互背对的Olive与Mario,如同吵架后的姿势,让人们可以马上脑补出不同的鲜活的剧情。 两侧镂空陈列柜中,同样是普通的阵列摆放,超级杀手们却像捧着食人花在路边欢迎你过来。 场地的最深处是PMD玩具仓库的“真实仓库”,也是传递品牌的灵活之笔。万社希望把品牌传递的概念在空间中实现,将仓库可视化。员工会在顾客购买了喜欢的玩具后,将名字写在纸皮箱上并摆放在仓库货架上,等待快递或货运上门带走。人们则可以在外面看到不同的玩具包装上写着主人的名字,某些玩具的疯狂爱好者也会隔着玻璃羡慕着拥有稀有玩具的主人。 仓库前方是店铺正画面及闭环动线的中心点,左右两侧可以放置较大型的玩具。高处则设置了可放置物件的展架,可以提供更多的货品储藏空间。 丝网的材质方便员工从镂空处可以直观看到包装盒上的油笔标记,以防止拿错产品降低效率,设计者的用心都体现在细节上。 精致小型的金属滚轮及挂杆以轻盈之姿稳固着展架,也给予货架高度自由调节的灵活性,以适应不同高度的产品组合。 玩具是有魔力的,也是童年及成长过程中不可缺失的一部分。幼时它是小朋友的忠实伙伴,陪伴你上山下水,度过无数个日夜,给予你情感的寄托。长大后也许它只是个符号,是个收藏爱好,或只是个具有价值的商品。但这都不重要,重要的是它依旧一如既往的陪伴在你的身边。 如玩具总动员里说的,“当有孩子爱你时,生活才是有价值的。”愿所有人都能一直当个孩子,那么大力水手才能一直保护你哟。
PLASTIQUE MO DEPO, abbreviated as PMD, is a new commercial concept that combines toys with fashion and contemporary art proposed by the Communiti. As a retail brand offering superior toy display and retail experiences, PMD hopes to bring global trends and popular art into the life of young Chinese, attract more toy-lovers and enable them to have their own toy depots. As a franchisee for renowned Japanese toy manufacturer MEDICOM TOY, PMD supplies all of the brand's products including the popular BE@RBRICK series. With "Don't grow up, it's a trap!" as the slogan, PMD intends to provide customers with a space where they can temporarily forget about daily pressure and troubles, enjoy their hobbies and experience pure love, passion and joy. The soul of the project is the reflective toy world floating at the center, which takes design cues from kaleidoscope — a familiar optical toy. As the core area for toys display in the store, the floating installation creates a fantastic world awash with magical variations in a simple form. Dynamic elements on the screen create a vigorous, flexible backdrop efficiently. The floating structure reflects the colorful displayed toys, not only balancing visual highlights but also resulting in a breathing space. The cashier's counter is set beside the kaleidoscope-themed area. The design team made the most of the limited available space to fulfill various functional needs. To create a pure, clean space outside the core area, the designers applied common aluminum grained panels, galvanized iron and mirrored stainless steel as wall and ceiling veneers, to respond to the design concept of "depot" and control cost as well. Besides, the floor is covered with carpet, minimizing the damage rate of toys falling on the ground. PMD believes that toys are not plastic products or commodities, but companions with human personality and warmth. In response to that, the designers took the perspective of human as conceiving the design, and organized different display areas in a way to echo each other, thereby accentuating the interaction between displayed toys and resulting in a more human space. Olive and Mario have their backs to each other, as if they just quarreled. This display scene evokes customers' infinite imagination about vivid stories. Super Professional Mario series carrying cannibal flowers are placed at the openings on the two sides of the display shelf, seeming to welcome customers. The store is conceived as a "toy depot", and its real depot is set at the back area, which is a highlight that echoes PMD's brand concept. The designers made the store's depot visible, to convey the brand's values. After customers buy the toys they like, the staff will write down consumers' names on cardboard boxes and then put them on the shelves in the depot, waiting for delivery persons to take them away. People outside the depot can see the toy owners' names written on the packages and the rare toys already bought by others through the glass partition. The depot faces the center of the store and the circulation loop. Its left and right sides are available for storing large toys, and high shelves are set in this area to expand the storage space. The meshed shelves are convenient for the staff to see the marks on packaging boxes through hollows, hence avoiding getting or placing wrong products and improving working efficiency. All these elaborate details fully show the ingenuity of the designers. The small, delicate metal wheels and bars stabilize the display shelves in a lightweight way, and also offer flexibility for adjusting the height of shelves, to adapt to commodities of different heights. Toys have magic power, and are an integral part of our childhood and growth. They're our faithful companions in childhood, spending countless days and nights with us and affording our affection. After we grow up, toys may become a symbol, a hobby, or merely a valuable commodity. But it doesn't matter. The most important thing is that they're still by our side as always. As a quote from Toy Story goes, "Life's only worth living if you're being loved by a kid". Hope everyone can always be a kid in the inner mind, and always be protected by the sailor Popeye.