Overland Headquarters & Showroom
欧文莱展厅
  • 城市 : 广东佛山   City : Foshan, Guangdong
  • 面积 : 890平方米   Area : 890 square meters
  • 完成日期 : 2021-11-01    Completion Date : 2021-11-01
  • 设计师 : 谢培河   Designer : Xie Peihe
  • 摄影 : 欧阳云   Photographer : Ouyang Yun
  • 事务所官方工作室名称 : 艾克建筑设计   Official Name : AD ARCHITECTURE
  • 官网/公众号 : http://www.arch-ad.com/
Overland Headquarters & Showroom  欧文莱展厅
项目位于广东佛山的中国陶瓷总部基地,作为欧文莱总部公共空间与品牌体验中心,是一次品牌形象的升级工作,承载着接待与展示体验为一体的多维度空间。 产品展示空间延续空间整体思考逻辑,解决产品展示问题,将产品分类成四个体系,让多种产品通过空间的平立面以一种纯粹的状态展示出来,光与几何形态发生反应,用建筑美学的方式,既阐述了空间的自信同时放大了产品的高级感。 去样板间去展示的统一化,产品表现的思考,不再是为了产品而产品,而让产品与空间与自然与人,同时与时间产生共鸣。 释放空间的柱网,充分获得一个自由轻松的空间逻辑的同时梳理参观动线,让客人可以按照设定的路线感受全部产品,参与到每个空间节点中。
The project is located in Foshan, China. As a part of ceramic tile brand Overland's headquarters, it integrates the functions of reception, exhibition and experience, and aims to upgrade the brand's image. The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products. The design breaks the homogeneous design of conventional showrooms and ways of product display, hence enabling products to resonate with the space, nature, people and time. By releasing the column network of the space, the project creates a free, relaxing spatial atmosphere and a well-organized circulation route, allowing visitors to feel all products and participate in every spatial node by following the set circulation.