(SO)What Chengdu
(SO)What 买手店
  • 城市 : 成都   City : Chengdu
  • 面积 : 415平方米   Area : 415 Square Meters
  • 完成日期 : 2021-08-01    Completion Date : 2021-08-01
  • 设计师 : 林倩怡、杨东子    Designer : Qianyi Lin, Dongzi Yang
  • 摄影 : 尔见摄影 / 方正、草塘   Photographer : URVIRSION CO. / Zheng Fang, Tang Cao
  • 事务所官方工作室名称 : 万社设计   Official Name : Various Associates
  • 官网/公众号 : https://various-associates.com/
(SO)What Chengdu  (SO)What 买手店
作为成都最有标志性的买手店之一,本案体现了这座城市的文化特殊性,并以全新的手法重新诠释当地文化优势。融合现代技术极具戏剧张力的动态屏幕,让人联想到成都当地浓厚且悠长的观戏文化。方正双层的外立面通透、开放而醒目,形成充满创意和创新的观赏与互动的空间关系。 空间创作围绕“舞台”创意,探索多层次的表达与体验。重达7吨的可转动悬挂层板结构在极其有限的条件下以最轻盈的方式悬挂,可实现180°水平自由旋转及升降控制。随着巨幕图像的变化结合声乐,空间贯穿黑与白的极致对比及漂浮感的银色系穿插,跟随整体概念“舞台”故事线,推进空间结构和动线转换,最终完成整体沉浸式氛围体验。
As one of the most iconic fashion boutique stores in Chengdu, this project shows the unique culture of the city, and interprets the local cultural context through new approaches. The giant suspended rotating screens appear dramatic and incorporate modern technology, reminding customers of the long, profound play-watching culture in Chengdu. The square double-height facade is open, transparent and eye-catching, forming a favorable spatial relationship for optimizing the view and interaction. Based on the theme "stage", the spatial design explores multi-layer expressions and experiences. The rotating laminate panel weighing over 7 tons is suspended in the lightest manner under restricted conditions, thereby realizing a screen that can rotate 180 degrees horizontally and move vertically with electric control. Changing images on the large screen, background music, contrast of black and white tones, and the silver wrinkled accessory counter, all those elements promote the transition of spatial structures and circulations in line with the storyline of "stage", hence creating holistic, immersive experiences and ambience.