百年松下，千年中华，作为1987进入中国市场的Panasonic松下一直致力于向中国市场传达以人为本的理念，say architects赛沃建筑也希望借此契机，重新诠释国际品牌在中国的本土化表达，同时也为湖滨步行街创造了全新地标建筑。Say将整栋建筑视为上下两部分，下部灰砖扎根本土，上部镀银转立足国际，衔接处呈现自然顺畅的过渡，传统文化与科技创新在立面巧妙融合，恰如Panasonic松下与中国文化的亲密握手。伴随中国消费市场的年轻化，say希望营造更富有活力的建筑立面作为品牌的形象。手工镀银砖代替了一半的灰砖，从清晨到日暮，建筑像是一幅极具生命力的镜子，乐此不彼的将自然的颜色反馈给年轻消费者。季节、气候、温度被融入建筑立面，建筑像极了一个坦率真诚的孩童，把大自然的喜怒哀乐传递给每一位经过的市民。松下璀璨屋融合了自然、市民、文化和企业品牌，恰如其分将人文科技带入百姓生活，也向全世界展示了国际品牌在中国的本土化表达。
One hundred years of Panasonic, thousands years of China. Panasonic entered the Chinese market in 1987 has been committed to the Chinese market to convey the concept of people-oriented. Say also hopes to take this opportunity to reinterpret the localized expression of international brands in China and create a new landmark building for the Lakeside Pedestrian Street. Say regards the whole building as two parts: the lower part is gray bricks rooted in the local area and the upper part is silver plated based on the international area. And there is a natural and smooth transition at the junction. Traditional culture and technological innovation are ingeniously integrated in the facade just like the intimate handshake between Panasonic and Chinese culture. With the rejuvenation of the country's consumer market, Say hopes to create a more vibrant building facade as a brand image. Hand-plated silver bricks are replaced half of the gray bricks. From the early morning to the dusk, the building is like a vibrant mirror, happy to feedback natural colors to young consumers. Seasons, weather and temperatures are integrated into the building facade. The building is very much like a frank and sincere child, passing on the joys and sorrows of nature to every citizen who pass by. Panasonic Bright House integrates nature, citizens, culture and corporate brands, appropriately brings humanities and technology into people's lives, and also shows the world the localization expression of international brands in China.