GREEN URBAN JUNGLE / WAT, the First-ever Store in Shanghai
绿色都市丛林,WAT上海首店
  • 城市 : 上海市   City : Shanghai
  • 面积 : 42m²
  • 完成日期 : 2022-08-31    Completion Date : 2022-08-31
  • 设计师 : 林 晨   Designer : Lin Chen
  • 摄影 : 朱润资   Photographer : Zhu Runzi
  • 事务所官方工作室名称 : TOPOS DESIGN
  • 官网/公众号 : www.topos-design.com
GREEN URBAN JUNGLE / WAT, the First-ever Store in Shanghai  绿色都市丛林,WAT上海首店
2021年盛夏,TOPOS DESIGN为国际酒赛金牌得主WAT打造了其上海首家鸡尾酒复合概念店,为魔都上海的城市更新种草了一处可以随时随地开怀畅饮的绿色都市丛林。在连续否定了几处在传统商业逻辑下的热点地段后,我们最终选择了位于上海市静安区巨鹿路758号的MORE THAN EAT(以下简称MTE)。 位于巨鹿路的WAT首店,我们将以极简的空间叙事,为极小的体量注入极大的活力。 基地位于MTE东南角,虽然沿街,但没有独立的沿街出入口。严苛的边界分割出了一个长8米,宽5米,高4米,体积为160立方的长方体空间。在这个小小的方盒子中,我们重新定义边界、尺度和功能,用克制而具有分寸感的设计建造一片极具都市主义的绿色丛林。 边界,是用来打破的。我们在方盒子的四个面采取了不同的开洞策略。剥离装饰,基地的建筑结构由四根T字异形柱组成,是一个十字对称的空间结构。首先,我们在南北两侧设计了两段精确至厘米的功能墙,精致的暗藏了各种制冷设备,强弱电面板与极限的储藏空间。两堵平行的功能墙围合成东西互通的空心盒子,让人流可以从MTE的内外自由出入。北侧沿内街面,我们只留了一个吧台内区的小洞口,利用卧式冰箱增加操作面并展示商品的同时,也成为与MTE内街互动的窗口。南侧沿外街面,我们将原有的推拉窗改造成了折叠窗,模糊了室内外空间的边界感,对话城市街道;延伸的窗台作为MTE的场地记忆,成为了一个可供室内外共享的长吧台。 一切关于材料,照明与标识的设计,都是为了恰到好处的清晰。抽象的方盒子是观念的,精心定制的丛林绿水磨石从顶地墙的三维覆盖,温润的质感让方盒子的氧气感十足,成为绿色都市丛林的隐喻。雪花镀锌板的嵌入暗示开洞的形式动作,明确了洞口作为第二等级空间的存在。半圆柱体造型的定制亚克力灯箱,成序列的在每个洞口的上方出现,用直白的标识强化了洞口的功能性。WAT上海首店在白天以零售为主,夜晚则是酒吧。为了满足不同的运营模式,我们为空间配置了环绕声的悬挂式音响,以及可调照度的照明系统。 如何做到随时随地的饮酒,我们必须重新定义吧台。5米的面宽,我们任性的布置了一个宽1.2米的中岛吧台,内置旋转履带,让WAT不同口味的鸡尾酒小方瓶以前所未有的方式出现在顾客眼前。高1.2米悬浮中岛吧台的外圈是30厘米宽的台面。吧台正上方悬挂一组LED显像装置,跑马灯循环播放“SOOOO WAT”,成为品牌的视觉输出的同时,也为未来的内容播放预设无限的可能性。
In the summer of 2021, Topos Design Studio designed the WAT’s first cocktail composite concept store in Shanghai for this brand which is the international wine competition gold medalist, introducing a green urban jungle where people can drink anywhere and anytime to the magic city, Shanghai. After successively rejecting several hot spots under traditional business logic, we finally chose More Than Eat (hereinafter referred to as MTE) which is located at No. 758 Julu Road, Jing 'an District, Shanghai. The site is located at the southeast corner of MTE. Although it is along the street, there is no independent entrance along street. The boundary of the site creates a rectangular space of 8 meters long, 5 meters wide, 4 meters high and 160 cubic meters in volume. In this small square box, we redefined boundaries, scale and function, and created a green jungle which is full of the spirit of urbanism with restrained but balanced design. Therefore, in the first WAT store located on Julu Road, we plan to use a minimalist spatial narrative to inject great vitality into the tiny volume. The boundary is made to be broken. We used different opening strategies on the four sides of the box. Stripped of decoration, the architectural structure of the site is composed of four T-shaped columns, which is a kind of the cross-symmetrical spatial structure. First of all, we designed two functional walls on the north and south sides, which are accurate to centimetres, with various refrigeration equipment, strong and weak electrical panels as well as extreme storage space concealed in a delicate way. Two parallel functional walls enclose a hollow box that connects the east and the west, allowing people to freely enter and leave MTE. On the north side, along the inner street, we only left a small opening in the inner area of the bar. Besides, horizontal refrigerator was used to increase the operating surface and display products, which also became a window to interact with visitors in the inner street of MTE. On the south side, along the street surface, we transformed the original sliding Windows into folding Windows, blurring the sense of boundary between indoor and outdoor space, and conversing with the city streets. The extended windowsill serves as MTE's memory of the site and becomes a long bar for indoor as well as outdoor space. The boundary is made to be broken. We used different opening strategies on the four sides of the box. Stripped of decoration, the architectural structure of the site is composed of four T-shaped columns, which is a kind of the cross-symmetrical spatial structure. First of all, we designed two functional walls on the north and south sides, which are accurate to centimetres, with various refrigeration equipment, strong and weak electrical panels as well as extreme storage space concealed in a delicate way. Two parallel functional walls enclose a hollow box that connects the east and the west, allowing people to freely enter and leave MTE. On the north side, along the inner street, we only left a small opening in the inner area of the bar. Besides, horizontal refrigerator was used to increase the operating surface and display products, which also became a window to interact with visitors in the inner street of MTE. On the south side, along the street surface, we transformed the original sliding Windows into folding Windows, blurring the sense of boundary between indoor and outdoor space, and conversing with the city streets. The extended windowsill serves as MTE's memory of the site and becomes a long bar for indoor as well as outdoor space. Everything about the materials, lighting and signage was designed to be just right clear. Although the square box is abstract and conceptual, the cover of jungle green terrazzo gives the square box a warm and moist texture, making it full of oxygen and makes the box a metaphor for a green urban jungle. The insertion of the snowflake galvanized sheet suggests the design of the opening, confirming the existence of the hole as the second level of space. Semicylindrical custom-made acrylic light boxes appear in sequence above each opening and reinforce the functionality of the opening with straight signs. In addition, the first WAT store in Shanghai will be a retail store during the day and a bar at night. Therefore, in order to meet the different operating modes, we equipped the space with surround sound hanging sound system and the lighting system with adjustable illumination level. With a width of 5 meters, we arbitrarily arranged a 1.2-meter wide island bar with built-in rotating caterpillar, allowing customers to see the different flavors of WAT cocktail bottles in an unprecedented way. The 1.2 meter high floating central island bar is surrounded by a 30-centimeter-wide table. A group of LED display devices are suspended directly above the bar. The running lights play "SOOOO WAT" in a circular way, which becomes a kind of visual output of the brand and presets infinite possibilities for future content.