The clothing brand manages the aesthetic space/testing ground
服装品牌主理人的美学空间试验场
  • 城市 : 深圳   City : Shenzhen
  • 面积 : 80
  • 完成日期 : 2023-06-05    Completion Date : 2023-06-05
  • 设计师 : 王选   Designer : Wangxuan
  • 摄影 : ACT STUDIO   Photographer : Act Studio
  • 事务所官方工作室名称 : 深圳无限STUDIO空间设计   Official Name : Infinity Studio
  • 官网/公众号 : 无限 STUDIO 空间设计
The clothing brand manages the aesthetic space/testing ground  服装品牌主理人的美学空间试验场
尝试提出让空间微弱质感呈现,通过恰当的落地距离,真实场景可实现的另一种可能性再现,来建立某种关联性 此项目位于深圳/南山 作为服装主理人办公和直播空间,设计之初 我们认为服装主理人在一定程度上有具备领袖/信仰的引导力与美学素养,同时又让参与者有理想生活与可实现的,/消费可实现/转化(商业价值实现与情绪价值需求) 我们试图结合主理人自身的松弛气质这一稀缺特质,通过营造一个日常与真实的消费体验,透过沙发会客区/中岛吧台,阅读区,办公区,主理人的真实一天日常,再把审美植入到空间之中,呈现一种参与者可实现的消费体验 同时把松弛气质转化为真实空间质感体验 期望传达一个既轻盈又厚重同时又兼具通透性质感 我们尝试用深色木/白洞石/灰洞石白蜡木地板/棉麻布艺/摩卡石/一系列常见材质来营造质感,用明亮轻盈的铝材作为媒介串联 用审美启发审美,服装买手透过自己对美的理解,转化为衣服作为媒介与消费者之间产生共鸣与关键 多材质之间/气质融合与统一来营造微弱质感 赋予材料/呈现 被他者触动之感 尝试使用那些被忽视的,老材新用,营造出一种陌生又熟悉的感觉 美的标准也可以是多样的有趣的 她应该是自由又同时带着偏见,自由独立审美 我们认为空间和人一样是具有自身独特性格与气质,所以当我们设计的空间能不断散发出自有的气质的时候,我们就停下来了,让空间自由生长 服装是一个很好的引领大众日常审美的媒介,我们希望空间在不断积极的影响使用者本身的同时,也通过视频/图片媒介不断持续的影响参与者的每一个人 以上是我们期望并赋予这个项目的可能性,工作室一直尝试在矛盾与冲突中去赋予项目更多可能性,在这个项目用中既轻盈又厚重又通透,来展现松弛感美学,像极了人生,经历过起伏与日常,坦然呈现,代入空间中,采用不同质感与不同颜色的材质模拟起伏的人生,最终回归于平常,在这个积极社会中又拥有独立的精神思考 就像工作室的设计预期/设计无法直接改变人,但可以不断的给人更多可能性与积极的影响
Try to make the weak texture of space present, through the appropriate landing distance, another possibility can be realized in the real scene to establish a certain correlation This project is located in Shenzhen/Nanshan As a clothing manager office and live space, design at the beginning We believe that clothing managers have the guiding power and aesthetic quality of leaders/beliefs to a certain extent, and at the same time, participants have ideal life and realizable, / consumptions can be realized/transformed (commercial value realization and emotional value needs). We try to combine the scarce quality of the manager's own relaxed temperament, by creating a daily and real consumption experience, through the sofa reception area/middle island bar, reading area, office area, the real daily life of the manager, and then the aesthetic into the space, to present a consumption experience that can be realized by the participants At the same time, the relaxed temperament is transformed into a real space texture experience It is expected to convey a sense of lightness, weight and transparency at the same time We try to use dark wood/white cave stone/grey cave stone ash wood floor/cotton and linen fabric/mocha stone/a series of common materials to create texture, using bright and lightweight aluminum as a medium Inspired by aesthetics, clothing buyers through their own understanding of beauty, translated into clothing as a medium and consumers resonate and the key Multi-material/temperament fusion and unity to create a weak texture Give material/presentation The feeling of being touched by the other Try to use those neglected, old materials with new, to create a strange and familiar feeling Standards of beauty can also be varied and interesting She should be free and at the same time biased, free and independent aesthetic We believe that space, like people, has its own unique character and temperament, so when the space we design can constantly exude some temperament, we stop and let the space grow freely Clothing is a very good medium to guide the daily aesthetic of the public. We hope that the space will continue to positively influence the users themselves, and also continue to influence everyone of the participants through the video/photo media The above are the possibilities we expect and give to this project. The studio has been trying to give more possibilities to the project in the midst of contradictions and conflicts. In this project, it is light, thick and transparent to show the relaxed aesthetics, which is like life, experiencing ups and downs and daily life, calmly presenting it, and using different textures and different colors to simulate ups and downs in the space. Finally, they return to normal life and have independent spiritual thinking in this positive society Just like the design expectation/design of the studio cannot directly change people, but it can constantly give people more possibilities and positive influences INFINITE STUDIO is a design studio for small buildings, commercial facilities, and residences, Committed to creating a space experience full of seductive and unique atmosphere based on in-depth study of materials, details, lighting, functionality, and integration with space With interaction in everywhere you look, constantly posing hypotheses and digging into the memory of a familiar and unfamiliar sense of design