Grid Coffee
Grid Coffee 格理咖啡
  • 城市 : 北京 朝阳   City : Chaoyang, Beijing
  • 面积 : 70 ㎡
  • 完成日期 : 2022-10-01    Completion Date : 2022-10-01
  • 设计师 : DAS Lab
  • 摄影 : 汪敏杰   Photographer : Wang Minjie
  • 事务所官方工作室名称 : DAS Lab
  • 官网/公众号 : http://das-design.cn/
Grid Coffee  Grid Coffee 格理咖啡
正如Gird的品牌关键词“纯粹”“专业”和“快速”,空间基于理性而精确的考量,Das Lab将空间的重点和中心全部放置在核心的操作吧台的区域,我们结合咖啡师的工作习惯和设备的硬性条件,对吧台进行推敲,以此来打造出一个极具专业且高效的专业吧台,并结合天花的格子灯箱,形成品牌视觉嵌入消费者的记忆点。 在道具上Das Lab更专注于材料最真实,最纯粹的表达。产品陈列架以一定尺度和模数化的组成,每个陈列架的底部嵌有品牌Grid的“G”的吸铁石,既能作为品牌和道具的细节出现,也能让展架排列时更加有序,可自由拆卸的模块来服务于产品的多样式展示和刺激消费者的成交量。
Just as the key brand keywords of Grid are "purity," "professionalism," and "speed," the space is based on rational and precise considerations. Das Lab places the entire focus and center of the space on the core operational bar area. We have carefully studied the bar area based on baristas' working habits and the rigid conditions of the equipment. This approach is aimed at creating an extremely professional and efficient bar. Combined with the grid lightbox on the ceiling, it forms a brand visual that embeds into consumers' memory. Regarding props, Das Lab is more focused on expressing materials in their most genuine and pure form. The product display shelves are composed of a certain scale and modular composition. The bottom of each display shelf is embedded with a magnetic "G" of the Grid brand. This serves as a detail of both the brand and the prop and also facilitates a more organized arrangement of the shelves. These modular, freely detachable units serve to present a variety of styles of products and stimulate consumer transactions.