立品设计大胆提出“未来赛场”概念，统筹平面视觉和线下体验空间。何为未来？是对当下消费群体的洞察而创新的运动模式，安踏少年借助科技赋能运动装备，让青少年的运动表现得以提升；未来赛场，则通过数据体现，让过往转瞬即逝的运动精彩瞬间和细微动作更清晰地视觉化表现出来。作为专为青少年打造的专业运动装备体验场景，立品在做设计表达时，摒弃了童装品牌惯用的童趣化手法。立品利用空间主色调——带有科技感的轻盈蓝色，以及不同肌理的材质，平衡了儿童与成人零售空间的童趣感和工业感，强化专业运动装备对于身心正处于关键发展阶段的青少年，将提供更好的支持和防护这一核心价值。
The “Future Arena” concept was proposed by Leaping Creative both for the brand VI and offline store design of Anta T-AGE, a sub series of sportswear brand Anta Kids, which is committed to provide high-quality, professional, and technology-driven sport product for teenager groups. According to the brand vision of enhancing the teenager's movement by using technology-driven sports equipment, the “Future Arena” is a fictional narrative which momentary moments and minor movements of sports would be seen by data analytics and visualization.Leaping Creative moved away the funky art of children’s sport brands, using the blue and grey as the predominant color, and different materials such as glass，stainless steel and sustainable track to balance the spatial style between the child and adult.