OASIZ Pop-up Store
OASIZ 綠洲 快閃店
  • 城市 : 深圳   City : Shen Zhen
  • 面积 : 60㎡
  • 完成日期 : 2023-01-03    Completion Date : 2023-01-03
  • 设计师 : 王艺儒    Designer : Wang Yi Ru
  • 摄影 : 夏同   Photographer : Xia Tong
  • 事务所官方工作室名称 : 如室建筑设计事务所(深圳)有限公司   Official Name : Ruhaus Studio
  • 官网/公众号 : 如室建筑设计事务所
OASIZ Pop-up Store  OASIZ 綠洲 快閃店
OASIZ綠洲,創意綠植工作室,致力於推廣家居種植文化 ,提倡「與植物相伴的都市生活"。 對於零售品牌來說,快閃店的意義需要超越「銷售本身」。是推廣綠植及創意、培養消費者的培養基,也是品牌傳播的實體媒介。 在消費社會中,零售行業為了占領心智,需要不斷的進行場地更替及裝修翻新,以獲得話題性和註意力。三到五年的快速輪轉,不僅是對社會資源的極大浪費,對於商戶也是不小的經濟的負擔。OASIZ是一家有追求的綠植品牌,我們希望能同客戶一起,建立起屬於OASIZ的、符合「潮流生活」的新的設計語序。 我們並不會一味的追求材料的純天然,我們更關註深層意義上的環保——產品是否能夠在更長的時間內去重復使用;材料是否可以回收並且進行低成本的再利用。 所以,在設計初始階段就充分考慮「永續設計」,以更便於施工及加工的方式去搭建空間和道具,以避免不必要的復雜工藝中帶來的人力及材料的消耗和浪費。 完全保留商場原有的天地墻,通過簡易的木架體系懸掛可拆卸的刷漆歐松板,完成對OASIZ綠洲的空間底色的搭建。 同時保留了原有的基礎電位及燈光點位,通過局部加設射燈及明裝走線的方式,完成對空間和植物的照明優化。 針對品牌的特殊性,摒棄掉以往的固定收銀,轉化為可移動的道具,將吧臺和塊根展示集成在迎面的超大尺度臺子上,形成空間的錨點。 核心展陳裝置特意選取了再利用的電動餐桌配件與鋁架組合,重新組裝成一個低成本的電動裝置,既實現了塊根植物受光的穩定,也給消費者提供了新鮮的觀看模式。 配套的小道具通過加設滑輪及天花懸掛電線,實現了移動的便捷性和用電的安全性。 遊牧系列是如室為了應對消費主義破滅而開發的設計語言,是如室會持續推進的設計線之一。 以先期推進研發,後與品牌共同落地的形式開展項目;通過調整設計程序,以保證設計時間和精度,取得設計質量與施工成本之間的平衡。 設計的最大作用並不是創造商業價值,也不是包裝和風格方面的競爭,而是一種適當的社會變革過程中的元素。 永續設計,它不一定是單就產品本身,也可能是一種新的消費模式,從各方面去盡力達到永續循環的目的,這也是我們持續學習和進步的方向。
OASIZ, a creative green plant studio, is committed to promoting home planting culture and advocating "urban life accompanied by plants". For a retail brand, the significance of pop-up stores needs to go beyond "sales". It is a cultural medium for promoting green plants and creativity and a physical medium for brand communication. To occupy the mind, the retail industry needs to constantly replace and renovate venues to gain topicality and attention. The rapid change of three to five years is not only a great waste of social resources but also a considerable economic burden on merchants. OASIZ is a green plant brand with pursuit. We hope to work with customers to establish a new design language that belongs to OASIZ and conforms to the "trend life". We don't blindly pursue the pure nature of materials; we pay more attention to the deep sense of environmental protection-whether the product can be reused in a longer period of time; whether the material can be recycled and reused at low cost. Therefore, "sustainable design" is fully considered at the initial stage of design. The space and props are built in a way that is more convenient for construction and processing. Avoid the consumption and waste of manpower and materials brought about by unnecessarily complicated processes. We preserved the original ceiling, floor, and walls of the shopping mall and completed the construction of the space through a simple wooden frame system which is a suspended detachable painted Ozon board. At the same time, the original basic potential and lighting points are retained. The lighting optimization of the space and plants is completed by adding spotlights and exposed wiring. transformed it into a movable prop. Integrate the bar counter and root display on the facing super-scale table to form the anchor point of the space. The core display device specially selects the combination of accessories of reused electric dining table and aluminum frame. Reassemble it into a low-cost electric device, which not only gives the root plants stable light but also provides consumers with a fresh viewing mode. The supporting small props achieved the convenience of movement and the safety of electricity use by adding pulleys and hanging wires from the ceiling. The nomadic series is a design language developed by Ruhaus Studio in response to the disintegration of consumerism, and it is one of the design paths that Ruhaus Studio will continue to promote. Carry out the project in the form of promoting research and development in advance and then cooperating with the brand. Ensuring the design time and accuracy, we adjusted the design procedure and achieved a balance between design quality and construction cost. The greatest role of design is not to create commercial value, nor is it a competition in trends, but an element in the process of social change. Sustainable design does not necessarily refer to the product itself, but may also be a new consumption pattern. Trying to achieve the goal of sustainable circulation from all aspects, which is also the direction of our continuous learning and progress.