成立于2014年的NIO蔚来是一家全球化的智能电动汽车品牌，它不仅专注于提供高性能的汽车产品，还在全球各地打造“牛屋（NIO House）”，以期建立起活跃的用户社群。在总结完开设大体量旗舰店的经验后，品牌定下新的设计标准并应用于各城市新店的设计中。在此背景下，芝作室受邀为其打造位于南昌的首间“牛屋”。 南昌“牛屋”位于一家购物中心临街的跃层空间，芝作室因地制宜用开放式画廊的手法打造一楼展厅，南北皆有入口。白色水磨石墙地面和镜面不锈钢吊顶为规定用材，设计团队努力消弭其锐角和增加漫射光，为空间整体的高科技氛围增添几分柔和。 搭乘电梯抵达二楼，同样的白色“画廊”空间在此换上了连续的拱顶。拱顶设计以水波为灵感，借以体现南昌的水城特色，同时塑造空间的轻盈感。在律动的拱顶之下，水磨石材质的咖啡吧台、展示壁龛和独立展台也为流线形设计，仿佛水流冲刷而成的景观石，从细节上进一步延伸水的概念。 与简约质朴的白色“画廊”形成鲜明对比的是相邻的多功能厅，这个由橡木围合而成的空间更显温暖与舒适。多功能厅东侧依次分布着会议室、母婴室和儿童游乐区，西侧入墙橱柜则藏着可以将“客厅”转变为讲座空间的活动坐墩和隔帘。除了沙发组合和休闲椅，多功能厅中央的开放区域还配备有一张5米的共享长桌，以满足不同的集会需求。长桌由芝作室设计定制，设计师在结构中融入了微妙的曲线，使桌面“漂浮”起来，呼应流水的设计主题。 在南昌“牛屋”项目中，设计团队用呼应场地环境的设计思路，完成了在既定框架内找出最优解的挑战。芝作室对人性化体验和空间细节的注重，也强化了NIO蔚来品牌以用户为核心的愿景。由此而生的“会客厅”将作为服务站，聚集新旧车主，共同打造一个未来的先进社区。
Founded in 2014, NIO is an innovative electric automotive company with a focus on high-performance products. Its vision of a global user community leads to the worldwide plan of “NIO Houses”. After identifying a design benchmark with bigger flagships, the brand is ready to set foot in all cities. In creating the first location in Nanchang, Lukstudio optimizes the predefined framework and comes up with ideas connecting to its site context. An open gallery approach is key to the first floor display area. Given the white terrazzo wall and floor, mirror stainless steel ceiling are the standard materiality, our effort is in streamlining all sharp corners and adopting diffused light details, giving the overall high-tech ambience a softer touch. On the second floor, another white gallery is designed with a continuous arched ceiling. Inspired by water waves, the distinctive feature pays tribute to the water town identity of Nanchang and brings a lightness to the space. Terrazzo counter, display wall niches and booths are all shaped with streamline details, mimicking a stonescape polished by flowing water. Contrasting to the austere white gallery, the adjacent multi-functional space finished in oak wood looks extra cozy. A meeting room, a nursery and a children’s playroom are located along the east wall, while the west cabinet stores stools and curtains necessary for converting the “living room” into a conference space. The open space comes with a 5m-long communal table equipped for many types of gathering. Integrating subtle curves, the bespoke table appears to have its top lifted from the sides, conveying a weightlessness and echoing the water current theme. Our focus on humanscale experience and attention to details reinforce NIO brand’s user-centric vision. The resulting “living room” is a service hub where car owners come together and build a progressive community of the future.