nice rice好饭重庆首店落位于华润万象城二期核心区域，位处商场中庭广场入口，并享有360°玻璃展面的单体建筑中有着视野极佳且客流较大。建筑核心筒及设备用房位于场地中心，恰好形成了天然的商业环形流线，say顺势将一颗巨大的米粒从天而降，将其包裹，同时成为广场上的视觉中心。室内的各功能区就此围绕“米粒”展开，将服饰展示区、咖啡区形成围合式的室内流线，仓库、配电间等相较隐秘的区域则藏匿于了米身当中，留有给顾客更宽敞、简洁的消费体验场景。say architects希望被播种下的“米粒”也能成为重庆这座城市的标志记忆，同时证明中国品牌不仅能从民族文化里来，塑造出顺应新时代环境下的民族性格与信仰。
The inaugural nice rice establishment in Chongqing is strategically situated in the core area of MIXC Phase II. Positioned at the entrance of the shopping center's atrium plaza, this standalone building boasts a 360° glass facade, offering optimal views and substantial foot traffic. The central core and utility rooms of the building naturally create a circular commercial circulation route. By ingeniously suspending a giant grain of rice from above and wrapping it around the core, this visual centerpiece emerges on the plaza. Functionally, the interior spaces are arranged around this "grain of rice." The clothing display area and coffee zone form a cohesive indoor circulation, while discrete areas such as storage and electrical rooms are concealed within the "grain," ensuring customers experience a spacious and uncluttered ambiance.say architects aspire for this "rice grain" to become a symbol etched into Chongqing's urban memory, demonstrating that Chinese brands draw not only from national culture but also shape a national character and belief system aligned with the new era's environment.