博德宝代表着兼具高品质追求与德国制造工艺的现代厨房。我们为这个德国百年高端厨具品牌在上海的市中心设计了一间独特的体验中心，让零售焕发新生。该体验中心既不是死板的展示空间，也不是枯燥的零售店铺，而是一个生动、多维的体验空间——它邀请人们探索、尝试和分享。我们在空间中心位置放置了带有脚轮的石质大桌，可以随时移动，轻松应付各种活动场合。从烹饪活动到产品展示，甚至新品发布、时装秀场，这里一切皆有可能。此外，展厅中还融入了一个带露台的开放式咖啡馆，配套博德宝厨房产品，在实体空间层面与客户建立关系，让博德宝体验中心成为客户欣然前来为精致生活获取灵感的地方。
The Poggenpohl name stands for modern kitchens with the highest standards of quality and craftsmanship, and the ‘made in Germany’ seal. In 2022, a Poggenpohl Experience Center, designed by us, opened in the heart of Shanghai. We designed the showroom as a hybrid space that brings the contemporary retail experience to life. The Experience Center is neither a dead showroom space, nor a dull sales area, but a dynamic, multi-perspectival experience space that invites visitors to discover, test and share. The kitchen is at the centre of most people’s everyday lives. It’s where we come together, where we make time for each other, a place for socialising and enjoying each other’s company. As everyone knows, the kitchen is the best place to congregate at a party. Which is why the key element of our design is a large table in the centre of the room. From here, we spatially expand the significance of the kitchen – both functionally and emotionally. Everyone comes together at one table. The kitchen as a locus of communication and community. Pursuing this leitmotif, the Experience Center is designed as a hybrid space that zooms in on coming together for shared experiences. The large table with its heavy stone tabletop stands on castors – the room can therefore be used in all its facets. The showroom is a stage for products and events that find the right lifestyle backdrop in a stimulating and multi-layered environment. From cooking events to product presentations and even fashion shows, everything is possible here. A publicly accessible café with its own terrace, fully equipped with Poggenpohl kitchen modules, is also integrated into the showroom. This helps create customer loyalty in a physical space: The Experience Center is a place where customers come to learn and experience something special.