THE WONDER BRIDAL Wedding Dress Collection Store THE WONDER BRIDAL婚纱集合旗舰店
此次THE WONDER BRIDA上千平独栋旗舰店的全新呈现,在设计上楼房花朵团队品牌空间更新也应该是对当下时代深度的回应,也是从多维度中寻求突破和可能。以粉色黑色“粉色浪潮”为碰撞延展,让甜腻的色调与中性色彩夹杂,优雅的粉色在梦幻与真实间展现新的场域流动。全新旗舰店共五层楼,基于场域条件出发每层楼功能独立且不同的场景风格,空间集合了试纱体验,陈列销售,会客接待,时尚卖手店和礼服走秀等不同功能区域,相比于传统的功能并置的组织方式,在空间动线、功能规划和体验方式上设计探索卖手店,试纱,走秀的共存共生的新模式,三种空间之间既可独立运行,也可交互共享。粉色在20世纪初的西方,代表果断而强大,法国艺术家Benoit challand曾表示:“粉红色是一种多维的、含义变化多端的色彩,它不只是适合少女的单薄颜色,而是兼具两性的、既酷又反叛的,是各种更复杂想法的一种表达。”灵动的女性气质与硬朗风格交融,矛盾与对立的元素融为一体,打破正式与非正式之间的藩篱,涌现出全新的着装姿态,将过去嵌入未来,在脆弱与坚韧之间的微妙界线之上不断徘徊,浪漫又理性的灵感悉数展现,在楼房花朵设计通过多重材质和精致细节搭配的呈现,赋予了粉色更加丰富的性格,展现“粉色力量”的定义。
The new presentation of the thousand-square-meter single-family flagship store of THE WONDER BRIDA, as well as the design of the brand space update of the building flower team, should also be a deep response to the current era, and a search for breakthroughs and possibilities from multiple dimensions. The pink and black "pink wave" is extended by collision, allowing the sweet and cloying tones to be mixed with neutral colors, and the elegant pink to show a new field flow between fantasy and reality. The new flagship store has five floors, each with a different function and different scene style based on the site conditions. The space integrates different functional areas such as yarn testing experience, display and sales, reception, fashion boutique and dress show. Compared to the traditional organization method of functional juxtaposition, the design explores a new model of coexistence and symbiosis of boutique, yarn testing and show in terms of spatial flow, functional planning and experience. The three spaces can operate independently or interact and share with each other.In the early 20th century West, pink was a symbol of strength and decisiveness, as French artist Benoit Challand once described it: 'Pink is a multidimensional hue with versatile connotations, transcending its association with youth to embody a gender-neutral, edgy, and rebellious spirit. It expresses a spectrum of complex ideas.' This fluid duality of feminine grace and masculine edge fuses opposing elements, blurring the lines between formal and informal attire, giving rise to a novel sartorial stance. Straddling the fine balance between fragility and resilience, it exudes a romantic yet rational inspiration. The INBLOSSOM design, through the artful combination of various materials and intricate details, enriches the color pink's character, encapsulating the essence of 'pink power'.
