茂昌眼镜是上海的一个百年老字号眼镜品牌，此次茂昌眼镜旗舰店的品牌升级，基于空间主线，设计以年轻化的策略与品牌积淀升级两⼤维度。⼀层空间指向品牌的年轻化焕新，以流量撬动⽼字号的活⼒复兴。二层更侧重于与品牌共同经历过岁⽉的怀旧群体，空间以局部到细节，皆是体现历久弥新的质感定制。
Maochang is a century-old eyewear brand in Shanghai. The brand upgrade of its flagship store focuses on two key dimensions: a youthful strategy and brand heritage enhancement. The first-floor space highlights the rejuvenation of the brand’s youthful image, aiming to attract traffic and revitalize the energy of this historic brand. The second floor caters more to nostalgic customers who have shared the brand’s journey over the years, with the space meticulously designed from overall layout to detailed craftsmanship to reflect a timeless quality.