终端店铺作为品牌与消费者沟通的一个重要媒介，如何利用空间来传达品牌的价值诉求，品牌理念和文化精神即变得无比重要。大益茶品牌委托绽放设计为其打造的大益茶体验空间，项目位于昆明长水国际机场28号登机口，是大益茶品牌在地性和时代性结合的一次全新尝试。 空间以具有80年历史的大益茶品牌文化为基底，结合现代都市人的审美喜好和消费习惯，重新定义空间的视觉风格和功能体验，空间整体设计为暗红色的基调，好似普洱茶茶汤的颜色，厚重且清透。在众多零售店中鲜明且突出。 大益茶庭在空间中是一个相对独立的体验区，开放式的茶吧台设计，让专业茶师极具观赏性和仪式感的沏茶过程一览无余。 为满足快节奏机场环境中候机顾客的不同需求，我们设计了不同的体验功能，有快捷消费的茶礼品陈列区、有观赏品茗的茶师手作区和歇脚等候的休闲社交区。 每一杯茶都留有手工的余温，为大益茶品牌和顾客之间营造了一个积极沟通的氛围。让年轻消费重新认识一个历史悠久的传统品牌的跟随时代的另一面。 把消费者从一个都市环境带回自然之中，都市与自然的强烈冲突，让消费者从都市的繁华喧嚣中逃离片刻，感受时间在静谧之中悄悄流逝，置身于一个极具时代气质的体验环境当中，给消费者带来更多的灵感与启发。 空间中大面积使用自然透气的红色泥土，配合细腻温润的红铜，点缀天然朴质的原木，彻底摒弃装饰与华丽，呈现高度真实且单纯的自然之美。
Bricks-and-mortar stores are an essential medium for brand and consumer communication, and it's exceedingly important to figure out how to utilize space to convey brands' value proposition, concept, culture and spirit. Taetea commissioned BloomDesign to create an experiential store near No.28 Departure Gate of Kunming Changshui International Airport, as a new attempt to combine localized and trendy aspects in its branding.The interior design is based on the culture of the 80-year-old brand. It combines modern urbanites' aesthetic tastes and consumption habits to redefine visual style and functional experience of the space. The overall space is dominated by red hues, which are as thick and clean as Pu'er Tea. It clearly stands out among the surrounding retail stores. The open bar counter was designed as a relatively independent experiential area. It provides an overview of the entertaining and ceremonial tea brewing process by tea masters. In order to meet different needs of customers who wait for flights in the fast-paced airport environment, the designers created diverse functional areas such as a tea gifts area, a tea master area for making, appreciating and tasting tea, and a leisure area for relaxation and socializing. Each cup of handcrafted tea has the lingering warmth, which provides a positive communication atmosphere for the brand and customers. It also enables young customers to perceive the time-honored brand's efforts to keep up with the times. This space brings consumers from urban environment back into nature, allowing them to escape from the bustling city for a brief period of relaxation. With a contemporary and serene experiential environment, the space will bring endless inspiration and enlightenment to customers. Large areas of the space are clad in natural and breathing red clay, which is complemented with exquisite, mild copper and plain wood. The interior design abandons adornments, in order to display authentic and simple natural beauty.