“看见并认同自身之美，欣赏每个她的真实多元之美，彼此鼓励，不吝赞美，共同在女性集体中传递力量。”NEIWAI内外是一个专注舒适内衣、家居服和运动服饰的生活方式品牌，以追求舒适、质感、设计及自我主张的女性为主要人群。STUDIOLITE（SLT）受到品牌委托打造其全新的旗舰店形象，通过将女性身体灵动的轮廓与线条赋予空间的不同纬度，以此将内外鼓励女性多元之美的品牌主张具象化，塑造出一个关注女性自我表达与情感共鸣的全新线下零售空间。 空间主要分三个区域：内衣区、成衣区和运动区，整体空间用大块面的色彩过渡来积极回应女性的肤色多元之美。空间道具与墙体组成了整家店的“解构”概念，灵感来自于人类身体的轮廓，将动态的曲线赋予静态的物理实体，制造不经意间的差异美学，增强空间记忆点的同时也增加了空间的起伏感。
"To see and recognize the beauty in ourselves, to appreciate each other in her true diversity, to encourage each other, to praise each other, and to deliver power in the female community." NEIWAI is a lifestyle brand focused on comfortable underwear, home wear and sportswear, with women who pursue comfort, texture, design and self-assertion as the main crowd. STUDIOLITE (SLT) was commissioned by the brand to create its new flagship store image. By giving different latitudes to the space with the dynamic contours and lines of women's bodies, STUDIOLITE (SLT) objectified the brand message of encouraging women's diverse beauty inside and outside, creating a new offline retail space focused on women's self-expression and emotional resonance. The space is mainly divided into three areas: underwear area, clothing area and sports area, the whole space with large color transition to actively respond to the beauty of women's skin color diversity. The space props and walls form the "deconstruction" concept of the whole store, which is inspired by the contours of the human body. Dynamic curves are given to static physical entities, creating a casual aesthetic of difference, enhancing spatial memory points and increasing the sense of ups and downs of the space.