X11品牌委托设计团队打造的温州旗舰店位于温州印象城MEGA。X11作为引领全国的潮玩文化品牌，每个动作在行业中都被格外关注。延续之前一城一店的设计策略，此次打造具有差异性和适度的稀缺性的目的地型商业体验是设计探索的重点，我们尝试理解和发掘这座具有2000余年建城历史的温州，这一国家历史文化名城的在地性与时代性之间冲突与融合的商业表达。用当代设计语言重新构建和呈现，让年轻人在体验和消费过程中与中国传统文化产生一次深度接触和重新理解的机会。 我们将中国榫卯结构的传统建筑风格与X11冷峻潮酷的当代潮玩印象相结合，形成了X11温州印象城MEGA旗舰店独特的国潮美学体验空间。 X11温州印象城MEGA旗舰店开启了传统东方文化与现代潮玩文化碰撞的新窗口，为国潮文化带来更多可挖掘空间和可能性，让传统文化自信回归。用超预期的体验方式向用户传达品牌态度和品牌价值。
X11 is a retailer that sells collectable toys from across the world. The brand entrusted the design team to conceive a new flagship store in Incity Mega, a shopping mall in Wenzhou, China. As a leading brand in toy retail sector, X11's every move is spotlighted in the industry. In line with X11's concept of presenting every store in different cities with a distinct design strategy, the project is intended to create differentiated and rare experiences, to turn the new flagship store into an attractive commercial destination. The design team dug into the cultural context of Wenzhou City, which has a history of more than 2,000 years, trying to figure out commercial space expressions that respond to both the local context and the current era. The space is constructed and presented through contemporary design languages, which encourages young customers to experience and rediscover traditional Chinese culture. The design team combined mortise-and-tenon joints, a traditional Chinese architectural element, with the cool, fashionable image of toy collections supplied by X11, to create a unique experiential space that incorporates China-chic aesthetics. X11 Flagship Store (Incity Mega, Wenzhou) opens a new window that reveals the fusion between traditional Chinese culture and modern toy culture. It brings more possibilities to China Chic and a return to traditional culture. The project conveys X11's values and attitude towards customers by offering unexpected experiences.