Dong An Luxemporium
北京东安睿锦商场改造
  • 城市 : 北京   City : Beijing
  • 面积 : 9872   Area : China
  • 完成日期 : 2021-11-01    Completion Date : 2021-11-01
  • 设计师 : 梁春亮, 李亢骋,陈宏威   Designer : Gnial Liang, Fred Li, Wei Chen
  • 摄影 : 吴鉴泉   Photographer : Vincent Wu
  • 事务所官方工作室名称 : All Design Studio
  • 官网/公众号 : alldesignstudio.net
Dong An Luxemporium  北京东安睿锦商场改造
2021 年末,北京王府井大街整体升级,其中「东安市场」作为重要的一部分也迎来了 23 年以来最大规模的设计改造。整个项目的建筑面积达 1.1 万平方米,楼内集合了 600 多个国际一线的奢侈品牌、独立设计师品牌和高街潮牌。融合中式建筑元素、场景与现代时装,创作出一番穿越时空的感官对话, 尝试把传统中式建筑和现代的制作工艺融合,把东安市场百年历史与现在、未来都串联起来,从而「重叠出全新的空间」。 设计师利用了时尚鲜明的色彩和材质来代表「现代」,同时采用了古代建筑般的结构线条来代表「历史」,将二者完善地融合在一起,呈现出如梦幻影般的「老北京形象」。 改造过后的空间分布主题更加清晰,用融合了艺术感和科技感的场景设计加持了空间布局。重新建立出三个主题,每层主题同时达成了某种默契与共生,重塑后的空间结构使得让整个商场内的动线更加清晰明确。
DongAn Luxemporium has embarked on a new era in the retail market as it has commenced the renovation at the end of 2021. The renovation was a part of "Wangfujing Street regeneration," one phase of Beijing's largest industrial icon.The total footprint of the mall is 11,000 square meters, with more than 600 international luxury, designer and street fashion brands in the landscape. The interior design is envisioned to integrate Chinese architectural elements, scenes, and modern fashion, creating a sensory dialogue that travels beyond time and space. The vision for interior design is to stand artfully integrate traditional Chinese architecture and modern techniques, connecting to the historic fabric of the city of Beijing to "overlap a space with visual identity." In terms of cultural representation, the city of Beijing is endowed with history and nature. The design elements of local culture seamlessly weave the design language thinking, paying homage to diversity and humanity. Designer embedded bright colors and materials to represent "modernity," bringing Chinese traditional building structures into "history," which offers a dreamlike image of "Old Beijing. " Featuring color and geometric elements, the theme of the space and the layout iterate the artistic and imaginative scenes. Three themes intertwine with each topic, which has achieved a specific tacit understanding and symbiosis. The reshaped spatial structure makes the whole atmosphere turn into a stripped-down space.