HAYDON Hangzhou HAYDON黑洞
作为美妆零售旗舰店的一次创新探索,本案希望平衡在地性及品牌理念,通过江南诗意与黑洞科幻交织的设计表达,重塑自由、包容且充满不确定性的空间体验。
空间内向上的形式灵感源于杭州地标西湖断桥,设计团队以桥的体态份量感通过黑洞引力扭曲向上的一个进化方式,从而得到一个富有张力且力量感的向上体验。整个桥梯的体态由大到小,由直到曲,由下至上,由亮到暗,如同黑洞般吸引着人们沿着大阶梯盘旋向上。
一楼,弧形盘绕的展柜结合连贯独立的三角形镜子,满足顾客边逛边试的需求,空间与人在镜中自成风景。二楼,上下分层的镜面玻璃展示隔断,背后空间可作为直播互动区或跨境商品体验区。错落有致的产品陈列给予行人丰富的购物体验,闭环的流线使顾客自然而然中游逛穿梭整个展示区域。
The project is an innovative exploration of cosmetics store design. It balances the locality and brand awareness, and combines poetic and futuristic expressions to create distinctive spatial experiences that are free, inclusive and full of uncertainties.
The ascending form of spatial structures is inspired by the Broken Bridge, a world-famous scenic spot in Hangzhou. The bridge-like volume distorts and extends upwards through black hole's gravity, thus creating an ascending experience full of tension and strength. The bridge staircase shifts from big to small, from straight to curving, from bottom to top, and from bright to dark, which draws them in like a black hole.
The combination of arc-shaped showcases and continuous triangular mirrors on the first floor meets customers' needs for wandering around and trying products. The space and people form varying scenes in the mirrors.
The layered mirrored glass panels on the second floor function as showcases and partitions, while the space behind can be used as a live-streaming setting or a cross-border commodities experience area.
The design team intended to continuously stimulate customers' curiosity through design. The mirrored high shelves and curved silver-foil stands are staggered, with well-arranged products enriching customers' shopping experiences. The circulation loop enables customers to wander smoothly throughout the whole exhibition area.
