作为初创品牌的「壹臻」，其首家门店位于重庆市南岸区弹子石老街，是一栋仿民国式的独立建筑，为中古门店的视觉呈现创造了一定基础。但其固有的风格和山城地理因素导致的背靠山体，面朝高墙都成了我们面临的挑战。因此，如何成为一家合格的“商店”，让来往的游客看到、靠近、坐下、甚至走进去，是本案的内核。依托于可利用的外摆空间，我们在保证原建筑不受破坏的前提下，创造了可供休息、停留、甚至是遮风避雨的外摆区，同时从引流的角度也创建了一个视觉中心，即一个与原建筑完美共生的钢结构玻璃小屋。而室内空间的规划，依托于消费动线与品牌认知过程而展开的构思逻辑。在设计动线的指引下，一个正在“呼吸”的“心脏”置于商店的最里面，这是给消费者的惊喜，更是我们对「壹臻」生命力的期望！一颗闪烁的山城之心！
As a start-up brand, "The One", its first store is located in Danzishi Old Street, Nan'an District, Chongqing. It is an independent building imitating the Republic of China, which has created a certain foundation for the visual presentation of vintage luxury stores. However, the environmental factors with the back of the mountain and facing the high wall have become the challenge we are facing. Therefore, how to become a qualified "shop", allowing visitors to see, approach, sit down, or even walk in, is the core of this case. On the premise of ensuring that the original building is not damaged, we have created an outer pendulum area for rest, stay, and even shelter from wind and rain. At the same time, a visual center is also created, that is, a steel structure and glass house that perfectly coexists with the original building. The interior space relies on the movement of consumption and the process of brand recognition. Under the guidance of the design movement, a "breathing" "heart" is placed in the innermost part of the store. This is a surprise to consumers, and it is our expectation for the vitality of "The One"! A shining heart of the mountain city!