服装是我们面对世界的一层坚硬外壳，抵挡世上所有的恶意，包裹着我们心底的柔软，美好且充满安全感。 此次项目的设计概念亦是以“壳”为框架进行搭建。结合平面、空间秩序与结构关系以及空间体验感，通过对服装面料进行解构，拟化成为装饰材料附着空间，理性与感性交织出一种独特表现方式。 I.M.I作为一家拥有多品牌和产品类的买手店，通过对市场的严苛把控和对设计品牌的深度挖掘，旨在让服装成为当下年轻人表达自我，独树一帜的性格标签。 面对I.M.I多品类的陈列需求，结合结场地属性，提醒我们次项目设计的基本目的：作为购买服装的场所，不仅要满足功能需求，还需要积极的回应顾客在空间的感受，并通过尺度的控制确保空间和使用者的身体产生关系。 空间的表现克制、独立，不刻意讨好。我们和I.M.I主理人有一样的期许，希望顾客在和服装的相处中能够尊崇内心，发现自己，重拾自己。
Clothing is a hard shell for us to face the world, protecting us from the malice in the world, and enveloping the softness. It is beautiful and makes us feel safe. The design concept of this project is also built with the “shell” as the framework. Combining the plane, the spatial order and the structural relationship, as well as the sense of spatial experience, through the deconstruction of clothing fabrics, it is simulated as an attachment space for decorative materials, and it is a unique way of expression which interweaved with rationality and sensibility. As a buyer store with multiple brands and product categories, I.M.I, through our strict control of the market and in-depth exploration of design brands, the store aims to make clothing a unique personality label for young people to express themselves. In response to the needs of I.M.I’s multi-category display, combined with the site attributes, remind us of the basic purpose of this project design: As a place for clothing purchase, the store must not only meet the functional requirements, but also actively respond to the customer’s feelings in the space, and ensure the relationship between the space and the user’s body through the control of the scale. The performance of the space remains restrained, independent, and does not deliberately please anyone. We hope that customers can respect their hearts, find themselves, and regain themselves when they get along with clothing, just like the expectations of the manager of I.M.I.