ZEEKR Center – Wuyi Square, Changsha
极氪中心 - 长沙五一广场店
  • 城市 : 长沙   City : Changsha
  • 面积 : 985㎡
  • 完成日期 : 2023-04-19    Completion Date : 2023-04-19
  • 设计师 : 吴岫微,杨振钰,梁宁森   Designer : Wu Xiuwei, Yang Zhenyu, Liang Ningsen
  • 摄影 : 聂晓聪   Photographer : Nie Xiaocong
  • 事务所官方工作室名称 : 墨刻设计(深圳)有限公司   Official Name : MOC DESIGN OFFICE
  • 官网/公众号 : https://www.moc-office.com
ZEEKR Center – Wuyi Square, Changsha  极氪中心 - 长沙五一广场店
项目位于中国最繁华的十字路口之一的五一广场街区。不同于常规商业逻辑一望而透的处理方式,设计师选择跳出窠臼,从新的角度重新诠释事物,以一个“悬浮的”橙色透明盒体从室外贯通进室内,通过极具张力的色彩和结构,丰富了城市界面并开启与街区的对话。 建筑立面的框架与结构被极大的简化,材料语言的统一性加强了色彩的张力对比,大厅前部的挑空处理,让悬挑的橙色玻璃盒子体块得以贯穿进室内,构成了丰富的空间层次,也为空间注入了品牌精神力与趣味性。设计师通过内退的大厅立面和“悬浮”的橙色玻璃盒子,隔开了川流不息的街道与室内的联系,同时也在展车区与用户区之间置入了一个橙色的过渡空间,实现喧嚣与沉静之间的平衡与衔接,为用户创造了一个沉浸感的场域环境。 沿着台阶拾级而上进入盒子内部通往二层。楼梯连通至二层的艺廊区,通透的展厅为活动和展览提供了空间,包括一个可供社群活动使用的会议室和开敞的展厅——这是一个更加灵活、开放、可变的空间,鼓励人们探索空间与生活互相激活的可能性。与展厅相连的休闲区的规划上,设计师并不遵循常规商业逻辑将吧台置于一侧,而是将环岛型吧台置于空间中部,旨在鼓励更强的互动和交流。吧台的另一侧,设计师规划了一个相对独立的休闲区,通过活动家具的不同组合形式,满足多样化的使用需求。
Situated at the bustling crossroads of Wuyi Square in China, the project breaks away from the conventional commercial design approach.Rather than following traditional see-through logics, the designers dared to think outside the box and offer a fresh interpretation. The result is a stunning suspending orange transparent box that connects the exterior and interior. The bold design not only enriches the urban landscape, but also initiates a dialogue with the neighborhood through its tense colors and unique structure. The building’s facade boasts a simplified yet striking frame and structure. The use of consistent materials enhances the dramatic color contrast, while the hollow structure of the lobby creates a pathway for the suspending orange glass box to penetrate into the interior. It adds depth and complexity to the space and effectively injects the brand’s spirit and playfulness.The designers effectively separated the interior space from the busy street through the use of a receding lobby facade and the orange glass box. This approach achieves a delicate balance and precise articulation between the bustling energy of the street and the peaceful silence within, creating a fully immersive environment for users to enjoy. The suspending box can be accessed by steps leading up to the second floor.The staircase leads up to the second-floor gallery, while the transparent showroom offers ample room for events and exhibitions, including a meeting space for community gatherings and an open showroom – a flexible and versatile space to inspire people to explore the various possibilities and interactions of space and life.The designers opted to place the island bar at the center of the lounge area instead of on one side, as per conventional commercial logic. The objective was to encourage stronger interaction and communication among the visitors.Across the bar, the designers have created a separated lounge area to cater to diverse needs, utilizing movable furniture in various arrangements.